Seasonal Fan Experience Associate
AMB Sports + Entertainment
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Job summary
AMB Sports & Entertainment is seeking a collaborative Seasonal Fan Experience Associate to support Data & Analysis, On-Site Event Observation, and Actionable Solutions across Falcons, Atlanta United, concerts, and other Major Events at Mercedes-Benz Stadium in downtown Atlanta.
The role is hourly, on-site, with responsibilities including post-event survey support, onsite observations, event-day execution, and translating fan feedback into improvements.
Qualifications
- Strong communication and interpersonal skills.
- Ability to organize and manage multiple priorities during events.
- Team player with accountability and a willingness to support colleagues.
- Comfort with data and reporting processes.
- Reliability and adaptability in a fast-paced stadium environment.
- Experience supporting on-site event operations and guest experience.
Responsibilities
- Support post-event survey reporting and data requests across events.
- Observe the fan journey and document conditions to identify improvement opportunities.
- Assist with reports, presentations, and materials translating data into insights.
- Support event-day execution, audits, and staff resources as needed.
- Help translate fan feedback into actionable recommendations and improvements.
Skills
Tools
Job description
At the Blank Family of Businesses, our Core Values drive our culture, guide our decisions, and make our organization a great place to work.
Recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing efforts to give back through time, talents, labor and financial commitment.
Demonstrate an entrepreneurial spirit that supports our culture and vision. Take full advantage of our empowerment philosophy by offering suggestions, making decisions and taking responsibility for actions. Stand up for your convictions and vocalize your opinions.
Constantly seek new ways to improve results and move above and beyond what seems possible. Demonstrate non-stop reinvention. Do not let unnecessary bureaucracy kill innovation. Implement high quality, new processes, products, services, or solutions that meet or exceed the needs and expectations of our customers.
Demonstrate understanding that people are the center, the heartbeat of any successful enterprise. Build rapport and trust by demonstrating sensitivity and respect for others. Empower and listen to associates because they are our number-one source for information and ideas. Invest time and resources in developing associates’ skills and assisting them in managing their careers.
Listen to internal and external customers (fans, grantees, players, associates, vendors, partners) to understand what they need. View customer needs as golden opportunities that, when creatively addressed, will enhance our competitive edge and the environment in which we all work and professionally grow. Dedicate the needed resources, time and energy to creating lasting value for all customers.
Our individual differences make our organization more valuable. Value diverse ideas, experiences, skills, work styles and backgrounds. Harness individual differences to create a competitive advantage and better support our partners. Encourage others to accept and capitalize on diversity.
The AMB Sports + Entertainment Fan Experience Team is seeking a collaborative, adaptable, and highly accountable candidate to join the team as a Seasonal Fan Experience Associate. This role supports the team across its three core pillars: Data & Analysis, On-Site Event Observation & Execution, and Actionable Solutions, providing exposure to both the analytical and operational sides of Fan Experience across Atlanta Falcons, Atlanta United, concerts, and all other Major Events hosted at Mercedes-Benz Stadium. Responsibilities will vary based on team priorities and event needs and may include supporting survey analysis and reporting, preparing presentations and operational resources, conducting onsite observations and audits, assisting with event-day execution, supporting special projects, and helping translate fan feedback and operational insights into meaningful improvements. The role is intentionally broad and offers a diverse range of experiences designed to build a well-rounded understanding of how Fan Experience strategy connects to event-day operations. The ideal candidate is someone who works well with others, takes ownership of their individual responsibilities, and is willing to support the broader team wherever needed. Success in this role requires a team-first mindset, strong follow-through, attention to detail, and the ability to carry assignments from initial direction through completion. Associates should be comfortable collaborating across different personalities and functions, stepping in to support teammates when needed, communicating early when challenges arise, and remaining accountable for ensuring the work gets done. This role is best suited for someone who wants to learn by doing, contribute across a wide range of work, and understand how insights become real improvements for fans. The strongest Seasonal Fan Experience Associates are dependable, curious, collaborative, and willing to take ownership; stepping in where needed, seeing responsibilities through to completion, and leaving both the work and the team stronger because of their contribution. This is an hourly seasonal role that is based onsite at Mercedes-Benz Stadium in downtown Atlanta.
- Support post-event survey reporting, ad hoc analysis, and other data requests across Falcons, Atlanta United, concerts, and third-party Major Events.
- Review quantitative and qualitative fan feedback to help identify trends, recurring pain points, and opportunities for improvement.
- Assist with preparing reports, presentations, and other materials that translate Fan Experience data into clear insights for internal stakeholders.
- Support ongoing data collection and documentation efforts, including event debriefs, onsite observations, audits, and other feedback channels.
- Support Fan Experience operations during Major Events, including pre-event preparation, onsite audits, ingress, in-event operations, egress, and post-event breakdown.
- Serve as a positive and informed Fan Experience representative by engaging professionally with guests, associates, and cross-functional partners.
- Observe the fan journey in real time, document relevant conditions and opportunities, and elevate issues requiring immediate attention.
- Support deployment and execution of Fan Experience initiatives such as wayfinding, signage, transportation, accessibility, concert-floor operations, rideshare, and other event‑specific programs.
- Lead by example while supporting Gameday Associates and other team members, reinforcing expectations around preparedness, professionalism, hospitality, communication, and execution.
- Become familiar with key stadium and campus resources so associates can confidently support guests and provide accurate direction based on their assigned operating area.
- Support the development, testing, implementation, and evaluation of solutions intended to reduce friction and improve the fan journey.
- Assist with event-specific and long‑term Fan Experience projects from planning through execution, including research, coordination, preparation of resources, onsite testing, and post-event follow‑up.
- Help translate onsite observations and fan feedback into recommendations, operational refinements, and future areas of focus.
- Contribute to presentations, briefing materials, maps, FAQs, staffing resources, and other tools that support successful event execution and communication.
- Take ownership of assigned responsibilities from initial direction through completion, including proactively communicating progress, questions, barriers, and next steps.
- Work collaboratively across the Fan Experience team and step in to support teammates when needed to ensure shared priorities are completed successfully.
- Approach assignments with a solutions‑oriented mindset, using sound judgment and initiative before escalating challenges that require additional guidance.
- Maintain positive, professional working relationships and contribute to a team environment grounded in accountability, respect, reliability, and shared success.
- Remain flexible and willing to support additional Fan Experience responsibilities, projects, and operational needs as priorities evolve.
- At least 1 year of experience in a professional work setting.
- Availability to work 80% or more of Mercedes-Benz Stadium Major Events, including Atlanta Falcons, Atlanta United, concerts, and other third‑party events, as well as nights, weekends, and holidays.
- Ability to communicate confidently and professionally with fans, coworkers, cross‑functional partners, and leadership.
- Strong organizational and time‑management skills, with the ability to manage multiple priorities and follow assignments through to completion.
- Demonstrated ability to work collaboratively as part of a team, support others when needed, and maintain positive, professional working relationships.
- Strong attention to detail and a high level of personal accountability for assigned responsibilities.
- Ability to take initiative, exercise sound judgment, and approach challenges with a solutions‑oriented mindset.
- Proficiency in Microsoft Excel and comfort working with data.
- Strong analytical and problem‑solving skills, including the ability to identify trends, ask thoughtful questions, and connect observations to potential areas of improvement.
- Flexibility and adaptability in a fast‑paced event environment where priorities and responsibilities may shift based on operational needs.
- Ability to stand and remain active for extended periods, including 4+ hours at a time.
- Reliable transportation.
- Experience working in sports, live events, hospitality, guest experience, or another fast‑paced operational environment.
- Experience with survey analysis, reporting, or qualitative and quantitative data.
- Experience designing or curating presentation decks, operational resources, or other stakeholder‑facing materials.
- Experience with creative tools such as Canva or Adobe Creative Suite.
- Familiarity with Power BI or other data visualization tools.
- Experience supporting onsite event operations, audits, observations, or other real‑time execution responsibilities.
AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, PGA TOUR Superstore, AMB West, TGL’s Atlanta Drive Golf Club and Atlanta City FC.
The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons.
Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single‑season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.
Atlanta Drive GC became one of the six founding members of TGL in August of 2023 and will participate in the inaugural season of TGL beginning in January of 2024. Atlanta Drive GC is owned by businessman and philanthropist Arthur M. Blank and is part of AMB Sports and Entertainment (AMBSE), which is comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.
Opened in August 2017, Mercedes-Benz Stadium is a world‑class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi‑purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2026 World Cup, the 2018 and 2025 College Football Playoff National Championships, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to achieve TRUE Platinum Certification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and thirteen founding partners including Coca‑Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Airlines. To learn more about Mercedes-Benz Stadium visit www.mercedesbenzstadium.com. Follow us on Facebook, Instagram and Twitter.
The Home Depot Backyard, Atlanta’s #BestBackyard, is an 11-acre multi‑use greenspace in the heart of downtown, adjacent to Mercedes-Benz Stadium, that is full of unique opportunities for the local community and visitors alike. Serving the Atlanta community since 2018, the Home Depot Backyard provides a broad spectrum of programming for all audiences and has hosted a wide array of community events while also serving as the premier parking and tailgating destination for the Atlanta Falcons (NFL), Atlanta United (MLS), and other stadium events. The Home Depot Backyard focuses on three key pillars - Arts and Culture, Health and Wellness, and Inspired Learning - through offering a variety of activities from daily fitness classes to one‑of‑kind events focused on uplifting the community. To learn more about The Home Depot Backyard, visit thehomedepotbackyard.com or follow us at @thdbackyard on Facebook, Instagram, Twitter, and Tik Tok.
Atlanta City FC is Atlanta’s new expansion franchise in the National Women’s Soccer League, which will begin play in 2028. Atlanta City FC is owned by Arthur M. Blank, owner and chairman, Blank Family of Businesses, and is part of AMB Sports and Entertainment (AMBSE) comprised of the National Football League’s Atlanta Falcons, Mercedes-Benz Stadium, Major League Soccer’s Atlanta United FC, Atlanta Drive GC of TGL, WTGL Atlanta and PGA TOUR Superstore. To learn more about Atlanta City FC, visit www.atlcty.com
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