Search Marketing Specialist

Sandhills South Africa; Lincoln (NE); On-site; USD 54,000 - 84,000; Full time

Job summary

Sandhills Global is seeking a Search Marketing Specialist in Lincoln, Nebraska to advance our brands through PPC and organic search marketing. You’ll plan campaigns, perform market research, and collaborate with sales and marketing teams to meet business objectives.

You will monitor performance, optimize ads, and communicate outcomes with stakeholders. Ideal candidates have PPC management experience for B2B/SaaS, and fluency with Google Analytics, Ads, Search Console, and SEO tools.

Qualifications

• Bachelor's or Master's degree in Business Administration, Marketing, Psychology, Communications preferred.
• Knowledge of the Auction and Heavy Equipment industries.
• In Office Position. 4.5 day regular work week. Ability to commute daily to local office is required.
• Excellent oral and written communication skills.
• Able to work independently and communicate within a team environment.
• Detail oriented and analytical skills.
• Results oriented.
• Flexible and open to change.
• Stable and progressive work history.
• Professional appearance and demeanor.
• Ability to travel by air and ground -- valid driver’s license required.
• Strong computer skills.
• Able to work with minimal supervision.
• Preferred experience managing PPC campaigns.
• Preferred experience in Google Analytics, Google/Bing Ads, Google Search Console and/or SEO research tools

Responsibilities

• Advance Sandhills Global brands via PPC and organic search marketing.
• Plan and create campaigns; conduct market research.
• Curate content for ads and define audiences to meet business objectives.
• Track campaign performance and report outcomes to stakeholders.
• Collaborate with sales, marketing, and other stakeholders.
• Adapt quickly to achieve company goals.

Skills

PPC campaigns

SEO

Analytics

Cross-team communication

Education

Bachelor's or Master's degree in Business/Marketing/Communications

Tools

Google Analytics

Google Ads

Bing Ads

Google Search Console

SEMrush

Ahrefs

Job description

Search Marketing Specialist

Lincoln, Nebraska, USA

The Search Marketing Specialist will be responsible for the advancement of Sandhills Global brands through pay per click and organic search marketing. Duties include market research, cross-team communication with sales, marketing, and stakeholders, planning and creation of campaigns, curation of content for ads, and tracking of campaign performance. To be successful in the Search Marketing Specialist position, the individual must realize the value of great organization skills, creativity, attention to detail, and ability to quickly analyze, understand, and make decisions using marketing data.

This Specialist will be responsible for creating ads and audiences to meet business objectives, maintaining campaigns, measuring success, and clearly communicating outcomes. The ability to work under deadlines and as part of a team is necessary; along with the capacity to quickly learn and adapt to achieve company goals. An ideal candidate would have experience managing PPC campaigns for B2B, B2B, and SaaS products, and would be fluent using any or all of the following: Google Analytics, Google/Bing Ads, Google Search Console, and SEO research tools such such as SEMrush or ahref. Assume other duties as assigned.

Qualifications

• Bachelors or Masters Degree in Business Administration, Marketing, Psychology, Communications preferred or any other relevant program


• Knowledge of the products and customers of the Auction and Heavy Equipment industries


• In Office Position. 4.5 day regular work week. Ability to commute daily to local office is required.


• Excellent oral and written communication skills


• Able to work independently and communicate within a team environment


• Detail oriented and analytical skills


• Results oriented


• Flexible and open to change


• Stable and progressive work history


• Professional appearance and demeanor


• Ability to travel by air and ground -- valid driver’s license required


• Strong computer skills


• Able to work with minimal supervision


• Preferred experience managing PPC campaigns


• Preferred experience in Google Analytics, Google/Bing Ads, Google Search Console and/or SEO research tools