Search Marketing Specialist

Sandhills Global; Lincoln (NE); On-site; USD 50,000 - 70,000; Full time

Job summary

A prominent technology company located in Lincoln, NE is seeking a Search Marketing Specialist to enhance brand visibility through PPC and organic search marketing. The ideal candidate will excel in organization, creativity, and data analysis, contributing to campaigns and performance tracking. Required qualifications include a relevant degree and strong communication skills. The position is office-based, requiring daily commutes.

Qualifications

• Knowledge of products and customers in the Auction and Heavy Equipment industries.
• Ability to commute daily to local office.
• Preferred experience managing PPC campaigns.

Responsibilities

• Advancing brands through pay per click and organic search marketing.
• Conducting market research and communications with stakeholders.
• Creating ads and audiences for business objectives.

Skills

Organization skills

Creativity

Attention to detail

Analytical skills

Communication skills

Flexibility

Education

Bachelors or Masters Degree in Business Administration, Marketing, Psychology, Communications

Tools

Google Analytics

Google Ads

Bing Ads

Google Search Console

Job description

Join to apply for the Search Marketing Specialist role at Sandhills Global.

The Search Marketing Specialist will be responsible for advancing Sandhills Global brands through pay per click and organic search marketing. Duties include market research, cross‑team communication with sales, marketing, and stakeholders, planning and creation of campaigns, curation of content for ads, and tracking of campaign performance.

To be successful in the Search Marketing Specialist position, the individual must value great organization skills, creativity, attention to detail, and the ability to quickly analyze, understand, and make decisions using marketing data.

This Specialist will be responsible for creating ads and audiences to meet business objectives, maintaining campaigns, measuring success, and clearly communicating outcomes. The ability to work under deadlines and as part of a team is necessary, along with the capacity to quickly learn and adapt to achieve company goals.

Qualifications

• Bachelors or Masters Degree in Business Administration, Marketing, Psychology, Communications preferred or any other relevant program
• Knowledge of the products and customers of the Auction and Heavy Equipment industries
• In Office Position. 4.5 day regular work week. Ability to commute daily to local office is required.
• Excellent oral and written communication skills
• Able to work independently and communicate within a team environment
• Detail oriented and analytical skills
• Results oriented
• Flexible and open to change
• Stable and progressive work history
• Professional appearance and demeanor
• Ability to travel by air and ground -- valid driver’s license required
• Strong computer skills
• Able to work with minimal supervision
• Preferred experience managing PPC campaigns
• Preferred experience in Google Analytics, Google/Bing Ads, Google Search Console and/or SEO research tools

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