Search Marketing Specialist

SANDHILLS PUBLISHING; Lincoln (NE); On-site; USD 55,000 - 75,000; Full time

Job summary

A leading company in the sales and marketing sector seeks a Search Marketing Specialist to enhance their brand visibility through effective pay-per-click and organic search strategies. This role requires a strong organizational talent, creativity, and the ability to analyze marketing data for informed decision-making. The ideal candidate will possess a degree in business or marketing, experience with PPC campaigns, and excellent communication skills, contributing to collaborative efforts across teams.

Qualifications

• Experience managing PPC campaigns for B2B and SaaS products is highly desirable.
• Knowledge of Auction and Heavy Equipment industries and their customers is a plus.
• Valid driver’s license and ability to travel by air and ground.

Responsibilities

• Responsible for advancing Sandhills Global brands through pay-per-click and organic search marketing.
• Create ads and audiences aligned with business objectives and track campaign performance.
• Work collaboratively with sales, marketing, and stakeholders.

Skills

Organization

Creativity

Analytical Skills

Communication

Education

Bachelor's or Master's Degree in Business Administration, Marketing, or related fields

Tools

Google Analytics

Google / Bing Ads

Google Search Console

SEMrush

Ahrefs

Job description

Career & Internships - Sales & Marketing

The Search Marketing Specialist will be responsible for advancing Sandhills Global brands through pay-per-click and organic search marketing. Responsibilities include market research, cross-team communication with sales, marketing, and stakeholders, planning and creating campaigns, curating content for ads, and tracking campaign performance. Success in this role requires excellent organization skills, creativity, attention to detail, and the ability to analyze marketing data swiftly for decision-making.

This specialist will create ads and audiences aligned with business objectives, maintain campaigns, measure success, and communicate outcomes clearly. The role demands the ability to meet deadlines and work collaboratively. Experience managing PPC campaigns for B2B and SaaS products, and proficiency with tools like Google Analytics, Google/Bing Ads, Google Search Console, SEMrush, or Ahrefs are highly desirable. Additional duties may be assigned.

Qualifications:

• Bachelor's or Master's Degree in Business Administration, Marketing, Psychology, Communications, or related fields
• Knowledge of Auction and Heavy Equipment industries and their customers
• In-office position with a 4.5-day workweek; daily commuting to the local office required
• Excellent oral and written communication skills
• Ability to work independently and within a team
• Attention to detail and analytical skills
• Results-oriented and adaptable to change
• Stable work history and professional demeanor
• Valid driver’s license and ability to travel by air and ground
• Strong computer skills
• Preferred experience with PPC campaigns and tools such as Google Analytics, Google/Bing Ads, Search Console, SEMrush, or Ahrefs

Additional positions include:

• Bilingual International Marketing Trainee (Mexico)
• Bilingual International Sales Representative (Mexico)
• Cattle Buyer Field Marketing Representative