Data-Driven PPC & SEO Specialist (B2B SaaS)

Sandhills South Africa; Lincoln (NE); On-site; USD 54,000 - 84,000; Full time

Job summary

Sandhills Global is seeking a Search Marketing Specialist in Lincoln, Nebraska to advance our brands through PPC and organic search marketing. You’ll plan campaigns, perform market research, and collaborate with sales and marketing teams to meet business objectives.

You will monitor performance, optimize ads, and communicate outcomes with stakeholders. Ideal candidates have PPC management experience for B2B/SaaS, and fluency with Google Analytics, Ads, Search Console, and SEO tools.

Qualifications

• Bachelor's or Master's degree in Business Administration, Marketing, Psychology, Communications preferred.
• Knowledge of the Auction and Heavy Equipment industries.
• In Office Position. 4.5 day regular work week. Ability to commute daily to local office is required.
• Excellent oral and written communication skills.
• Able to work independently and communicate within a team environment.
• Detail oriented and analytical skills.
• Results oriented.
• Flexible and open to change.
• Stable and progressive work history.
• Professional appearance and demeanor.
• Ability to travel by air and ground -- valid driver’s license required.
• Strong computer skills.
• Able to work with minimal supervision.
• Preferred experience managing PPC campaigns.
• Preferred experience in Google Analytics, Google/Bing Ads, Google Search Console and/or SEO research tools

Responsibilities

• Advance Sandhills Global brands via PPC and organic search marketing.
• Plan and create campaigns; conduct market research.
• Curate content for ads and define audiences to meet business objectives.
• Track campaign performance and report outcomes to stakeholders.
• Collaborate with sales, marketing, and other stakeholders.
• Adapt quickly to achieve company goals.

Skills

PPC campaigns

SEO

Analytics

Cross-team communication

Education

Bachelor's or Master's degree in Business/Marketing/Communications

Tools

Google Analytics

Google Ads

Bing Ads

Google Search Console

SEMrush

Ahrefs

Job description

Sandhills Global is seeking a Search Marketing Specialist in Lincoln, Nebraska to advance our brands through PPC and organic search marketing. You’ll plan campaigns, perform market research, and collaborate with sales and marketing teams to meet business objectives.

You will monitor performance, optimize ads, and communicate outcomes with stakeholders. Ideal candidates have PPC management experience for B2B/SaaS, and fluency with Google Analytics, Ads, Search Console, and SEO tools.