Search Engine Optimization Specialist

Insight Global; North Carolina; On-site; USD 50,000 - 70,000; Full time

Job summary

Insight Global is seeking an SEO Specialist to support local and on-page SEO initiatives, manage Google Business Profiles, and assist with audits and taxonomy tagging. You will monitor organic performance and collaborate with multiple internal teams to implement content optimizations.

The role is execution-focused, involving content optimization, reporting, QA, and CMS workflows, without owning overarching SEO strategy.

Qualifications

• 1–3 years hands-on SEO experience (local focus)
• Knowledge of on-page SEO (H1s, metadata, content optimization)
• Experience managing Google Business Profiles
• Experience with GA4 and GSC
• Experience with Screaming Frog
• Strong Excel skills
• CMS experience
• Familiarity with taxonomy tagging
• Able to communicate progress, risks, and opportunities clearly; collaborate with internal teams

Responsibilities

• Support local and on-page SEO initiatives
• Maintain Google Business Profiles
• Conduct foundational audits
• Monitor organic-search performance
• Organize content via taxonomy tagging
• Collaborate with digital teams to implement optimizations
• Provide clear progress updates and recommendations

Skills

Hands-on SEO experience

Local SEO focus

On-page SEO

Google Business Profiles

Content optimization

Taxonomy tagging

Communication

Collaboration across teams

Excel

Tools

Screaming Frog

Google Analytics 4

Google Search Console

Job description

• 1-3 years of hands-on SEO experience, preferably with a focus on local SEO (Not national, international, global)
• Working knowledge of on-page SEO best practices, including H1s, metadata, and content optimization
• Experience managing or supporting Google Business Profiles
• Experience with Google Analytics 4
• Experience with Google Search Console
• Experience with Screaming Frog
• Strong Microsoft Excel skills
• Experience working with content management systems
• Familiarity with developing and applying taxonomy tags to content
• Ability to communicate progress, risks, opportunities, and recommendations clearly Ability to collaborate with internal teams and escape issues when appropriate

Plusses:

• Experience with seoClarity
• Experience with Yext
• CMS experience with Optimizely
• Foundational understanding of generative engine optimization and AI Overviews Experience supporting healthcare or multi-location organizations

Day-to-Day:

Insight Global is seeking an SEO Specialist for a top organization with a strong digital presence. This candidate will support the execution of local and on-page SEO initiatives, maintain Google Business Profiles, conduct foundational audits, monitor organic-search performance, and organise content through accurate taxonomy tagging. The ideal candidate brings hands-on SEO experience, familiar streamlies? Actually 'is familiar with leading analytics and search tools, and the ability to collaborate effectively across digital teams. This is an execution-focused support position that offers exposure to content optimization, local search, reporting, quality assurance, and enterprise CMS workflows. Scope note: This role does not own the overall SEO strategy or roadmap, advanced technical SEO initiatives such as migrations or large-scale schema work, or final approval of SEO decisions.