Local SEO Specialist — On-Page & Analytics

Insight Global; North Carolina; On-site; USD 50,000 - 70,000; Full time

Job summary

Insight Global is seeking an SEO Specialist to support local and on-page SEO initiatives, manage Google Business Profiles, and assist with audits and taxonomy tagging. You will monitor organic performance and collaborate with multiple internal teams to implement content optimizations.

The role is execution-focused, involving content optimization, reporting, QA, and CMS workflows, without owning overarching SEO strategy.

Qualifications

• 1–3 years hands-on SEO experience (local focus)
• Knowledge of on-page SEO (H1s, metadata, content optimization)
• Experience managing Google Business Profiles
• Experience with GA4 and GSC
• Experience with Screaming Frog
• Strong Excel skills
• CMS experience
• Familiarity with taxonomy tagging
• Able to communicate progress, risks, and opportunities clearly; collaborate with internal teams

Responsibilities

• Support local and on-page SEO initiatives
• Maintain Google Business Profiles
• Conduct foundational audits
• Monitor organic-search performance
• Organize content via taxonomy tagging
• Collaborate with digital teams to implement optimizations
• Provide clear progress updates and recommendations

Skills

Hands-on SEO experience

Local SEO focus

On-page SEO

Google Business Profiles

Content optimization

Taxonomy tagging

Communication

Collaboration across teams

Excel

Tools

Screaming Frog

Google Analytics 4

Google Search Console

Job description

Insight Global is seeking an SEO Specialist to support local and on-page SEO initiatives, manage Google Business Profiles, and assist with audits and taxonomy tagging. You will monitor organic performance and collaborate with multiple internal teams to implement content optimizations.

The role is execution-focused, involving content optimization, reporting, QA, and CMS workflows, without owning overarching SEO strategy.