SEO Specialist

Darwill; Chicago (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

Darwill in Chicago seeks an SEO Specialist to optimize technical SEO, improve crawl/indexation, and enhance Core Web Vitals across client sites. You will work with developers to implement recommendations and monitor performance using GA4, Google Search Console, and Looker Studio.

You will conduct keyword research, support content teams, and build high-quality links while staying current with AI-driven search trends and best practices.

Qualifications

• Bachelor's degree in Marketing or a similar field required.
• 2+ years of proven SEO experience; Healthcare/Home Services/Dental sector experience a plus.
• Experience with GA4, GSC, and site performance metrics.
• Familiarity with tools like Google Tag Manager, Screaming Frog, Ahrefs, and implementing structured data.
• Strong understanding of Core Web Vitals and on-site optimization.
• Interest in AI-driven search optimization and emerging AI citations.

Responsibilities

• Collaborate with developers to troubleshoot indexation, crawlability, site speed, Core Web Vitals, and schema markup.
• Monitor SEO performance using GA4, GSC, Semrush, Ahrefs and Looker Studio; translate data into insights.
• Lead link-building campaigns and backlink analysis to improve online presence.
• Research and implement actionable SEO strategies to improve rankings.
• Optimize on-site SEO and landing pages; improve internal linking and content alignment.
• Partner with writers and content teams to support SEO priorities and topical authority.
• Conduct ongoing keyword research to identify new opportunities.

Skills

Technical SEO

Data analysis

Keyword research

Cross-Functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Analytics

Google Search Console

Screaming Frog

Ahrefs

Looker Studio

WordPress

Job description

Are you eager to grow your career in SEO with a strong focus on technical optimization and data-driven analysis? We’re seeking an SEO Specialist to support our team with improving site performance, crawling/indexation, site structure, and Core Web Vitals across multiple client websites. You will assist in implementing SEO recommendations, troubleshooting technical issues, and identifying opportunities that support stronger organic visibility.

You’ll also support keyword research and collaborate with our Content Team to ensure content aligns with SEO best practices. This role is hands-on, detail-oriented, and perfect for someone who wants to deepen their technical SEO knowledge while contributing to real client impact.

If you’re ready to build expertise in technical SEO, analyze performance data, and support optimizations that improve organic growth at scale, this role is for you.

About Us:

Darwill is a marketing company specializing in direct and digital performance marketing for enterprise clients operating in local markets. We help brands acquire customers, drive local response, and strengthen customer communications through integrated omnichannel programs. Our capabilities span strategic ideation, workflow and campaign design, data-driven targeting, execution, and analytics. Darwill delivers scalable execution with measurable results—helping clients improve performance against the KPIs that matter.

Responsibilities & Essential Functions:

• Technical SEO Collaboration: Work closely with developers to troubleshoot indexation, crawlability, site speed, Core Web Vitals, schema markup, and other technical SEO enhancements.
• Analyze Performance & Reporting: Monitor and analyze SEO performance using GA4, Google Search Console, Semrush, Ahrefs and Looker Studio. Translate data into insights, track progress toward KPIs, and proactively adjust strategies to continue growth over time.
• Build High-Quality Links: Develop and implement link-building campaigns. From performing backlink analysis, opportunity identification, solicitation, and optimization, your expertise is pivotal in enhancing online presence.
• Implement SEO Recommendations: Research and implement actionable SEO strategies that propel websites to the top of search engine rankings.
• Optimize On-Site SEO & Landing Pages: Recommend and implement improvements to website architecture, internal linking, copy, and landing page experience to strengthen relevance, improve rankings, and increase organic conversions.
• Collaborate with our Content Team: Partner closely with writers and content specialists to develop and execute content strategies that support SEO priorities, strengthen topical authority, and drive measurable organic growth.
• Conduct Keyword Research: Stay ahead of the curve by conducting continuous keyword research. Identify new opportunities and expand upon the keyword portfolio to maintain a competitive edge.

Qualifications:

• Bachelor’s degree in Marketing or a similar field
• 2+ years of proven SEO experienceExperience in the Healthcare, Home Services, and Dental sectors is a huge plus
• 2+ years of WordPress experience
• Google Analytics Certified, Google Ads Certified, Bing Certified is a plus
• Experience with GA4 and understanding of Core Web Vitals and site performance metrics
• Experience with tools such as Google Tag Manager, Google Business Profile, Screaming Frog, Ahrefs, and implementing basic structured data/schema markup
• In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, etc.)
• Knowledge of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO
• Interest in AI-driven search (SGE / AI citations) and willingness to learn how to optimize for emerging AI search experiences

Work Environment/Physical Demands:

• This job requires you to sit in a cubicle or office, on a computer (1 or more monitors) for most of the day.
• May be required to work extended/evening hours as needed.