Digital Marketing Analyst

Insight Global; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

HSA/FSA/DCFSA options

401k with employer matching

Paid time off

Job summary

Insight Global is seeking an Organic Search Specialist to lead and expand the company’s organic search visibility across traditional and AI-powered search experiences. You will collaborate with Marketing Operations, eCommerce, Brand, Product, and Analytics teams to implement optimization initiatives, monitor site health, and drive content discoverability.

The role focuses on SEO audits, technical improvements, on-page optimization, keyword research, and reporting dashboards.

Qualifications

• 2–4 years of SEO or digital marketing experience.
• Strong understanding of SEO fundamentals.
• Experience with analytics and reporting tools (Google Search Console, Adobe Analytics).
• Strong organizational and project management skills.
• Ability to manage multiple projects and deadlines.
• Experience executing on-page SEO recommendations.
• Experience conducting keyword and topic research.
• Ability to maintain reporting and performance dashboards.
• Cross-functional collaboration with marketing, product, and analytics teams.

Responsibilities

• Perform routine SEO audits and identify optimization opportunities.
• Monitor crawl errors, broken links, redirects, and indexation health.
• Partner with internal teams to ensure technical SEO recommendations are implemented.
• Assist with Core Web Vitals monitoring and website health initiatives.
• Create and optimize meta titles, descriptions, and on-page content.
• Support website taxonomy and category naming projects.
• Optimize existing content to improve organic search visibility.
• Conduct keyword research, topic analysis, and content gap assessments.
• Assist with content briefs and authority-building initiatives.
• Support AI search visibility benchmarking and competitive analysis.
• Document and track emerging AEO/GEO best practices.
• Assist with schema and structured data initiatives.
• Maintain SEO performance dashboards and recurring reports.
• Support Adobe Analytics reporting and performance measurement.
• Compile data for business reviews and stakeholder updates.
• Track project milestones, update roadmaps, and coordinate stakeholder follow-ups.
• Help prioritize and manage incoming organic search requests.

Skills

SEO fundamentals

Google Analytics

Adobe Analytics

Project management

Keyword research

Content optimization

Reporting dashboards

Cross-functional collaboration

Tools

Google Search Console

Semrush

Ahrefs

BrightEdge

seoClarity

Conductor

Adobe Experience Manager (AEM)

SQL basics

Job description

Insight Global is seeking an Organic Search Specialist for a leading eCommerce-focused organization. This candidate will support the day-to-day execution of the company's organic search strategy while helping expand visibility across both traditional search engines and emerging AI-powered search experiences. The ideal candidate has a strong foundation in SEO and is eager to deepen their expertise in technical SEO, content optimization, analytics, and AI search visibility.

In this role, the specialist will collaborate with Marketing Operations, eCommerce, Brand, Product, and Analytics teams to implement optimization initiatives, monitor website health, improve content discoverability, and maintain reporting dashboards. Responsibilities include performing SEO audits, supporting technical improvements, optimizing content assets, conducting keyword research, measuring performance, and contributing to AI search readiness initiatives such as schema development and Answer Engine Optimization (AEO). This is an excellent opportunity for someone looking to grow their expertise in both traditional SEO and the rapidly evolving landscape of AI-driven search.

Day-to-Day:

• Perform routine SEO audits and identify optimization opportunities
• Monitor crawl errors, broken links, redirects, and indexation health
• Partner with internal teams to ensure technical SEO recommendations are implemented
• Assist with Core Web Vitals monitoring and website health initiatives
• Create and optimize meta titles, descriptions, and on-page content
• Support website taxonomy and category naming projects
• Optimize existing content to improve organic search visibility
• Conduct keyword research, topic analysis, and content gap assessments
• Assist with content briefs and authority-building initiatives
• Support AI search visibility benchmarking and competitive analysis
• Document and track emerging AEO/GEO best practices
• Assist with schema and structured data initiatives
• Maintain SEO performance dashboards and recurring reports
• Support Adobe Analytics reporting and performance measurement
• Compile data for business reviews and stakeholder updates
• Track project milestones, update roadmaps, and coordinate stakeholder follow-ups
• Help prioritize and manage incoming organic search requests

Must-Haves:

• 2-4 years of SEO, digital marketing, content marketing, or eCommerce experience
• Strong understanding of SEO fundamentals
• Experience with Google Search Console, Adobe Analytics, or similar analytics/reporting tools
• Strong organizational and project management skills
• Ability to manage multiple projects and deadlines simultaneously
• Experience executing on-page SEO recommendations
• Experience conducting keyword and topic research
• Ability to maintain reporting and performance dashboards
• Cross-functional collaboration skills

Plusses:

• Technical SEO experience
• Basic understanding of schema markup
• Familiarity with AI Search, AEO (Answer Engine Optimization), and GEO concepts
• Experience working with Product, IT, Content, Merchandising, or Marketing teams
• Experience with SEO platforms such as Semrush, Ahrefs, BrightEdge, seoClarity, or Conductor
• Adobe Experience Manager (AEM) exposure
• Basic SQL knowledge
• Experience leveraging AI tools for search and content optimization workflows

Compensation:

Exact compensation may vary based on several factors, including skills, experience, and education.

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.