SEO Specialist

MadAveGroup; Toledo (OH); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health Insurance Plans

401K with Company Match

Ongoing Training Programs

MadAveGroup Fitness Program/Bonuses

Flexible Office/Work Hours

Job summary

MadAveGroup in Toledo, OH is seeking an SEO Specialist who loves clarity and measurable growth. You will own keyword research, content strategy, and on-page optimization for client websites, driving organic visibility and traffic.

You will use AI tools to accelerate research, conduct audits, manage local listings and report progress monthly. Collaboration with writers, designers and developers is essential, with ongoing learning of GEO and AI search trends.

Qualifications

• Three years of digital marketing experience with a strong focus on SEO and content strategy.
• Demonstrated results growing organic visibility, rankings and traffic for websites and content you personally optimized.
• Strong content instincts: you can see both what it needs to rank and what it needs to actually help the reader.
• Working knowledge of technical SEO and when to hand issues to a developer.
• Familiarity with GEO and how AI search is changing performance.
• Working fluency with AI tools, including assistants such as ChatGPT or Claude and the AI features built into SEO, content and analytics platforms, plus the judgment to know when not to use them.
• Comfort with GA4, Google Search Console and a rank-tracking platform such as Semrush.
• Strong analytical skills and clear written and verbal communication

Responsibilities

• Own keyword research and content strategy for client websites, building topic and keyword plans and briefing writers.
• Optimize existing content and on-page elements to grow organic visibility and traffic.
• Optimize content and structured data for GEO, earning visibility in AI-generated search results.
• Conduct site audits covering crawlability, indexation, architecture, structured data and page speed; prioritize fixes with developers.
• Manage local listings and local search presence, including Google Business Profile.
• Monitor rankings, organic traffic, AI search visibility and local performance; turn findings into actionable recommendations.
• Report monthly on assigned client accounts against goals.
• Use AI tools to move faster on keyword research, competitive analysis, briefs, audits and reporting; verify all outputs.
• Partner with writers, designers and developers to implement recommendations.
• Stay current on algorithm updates and AI search developments.

Skills

SEO strategy

Content optimization

Keyword research

Analytical skills

Communication

AI tools (ChatGPT/Claude)

GA4 & GSC usage

Team collaboration

Tools

Semrush

ChatGPT

Claude

GA4

Job description

Websites should work smarter. That’s where you come in.

You know that great SEO isn’t about chasing algorithms. It’s about building content and structure that make sense to both people and search engines. You see data not as a report, but as a map. And you know that search itself is changing, that showing up now means earning visibility in AI-generated answers as much as in the ten blue links.

If you can connect search know-how with real human insight, you might have a home here at TouchStone.

We’re a fast-moving digital marketing agency that blends creativity and analytics to drive growth for our clients. We’re looking for an SEO Specialist who craves clarity, loves efficiency and gets a genuine thrill from moving the needle.

What you’ll do

• Own keyword research and content strategy for client websites, building topic and keyword plans, spotting content gaps and briefing writers on what to create
• Optimize existing content and on-page elements to grow organic visibility and traffic
• Optimize content and structured data for generative engine optimization (GEO), earning visibility and citation in AI-generated search results and answer engines, and track how clients show up across those surfaces
• Conduct site audits covering crawlability, indexation, site architecture, structured data and page speed, and prioritize fixes with our developers
• Manage local listings and local search presence, including Google Business Profile
• Monitor rankings, organic traffic, AI search visibility and local performance, and turn what you find into clear, actionable recommendations
• Report monthly on assigned client accounts against established goals
• Use AI tools to move faster on keyword research, competitive analysis, content briefs, audits and reporting, verifying every output before it reaches a client
• Partner with writers, designers and developers to get your recommendations implemented
• Stay current on algorithm updates, AI search developments and optimization techniques

What we’re looking for

• Three years of digital marketing experience with a strong focus on SEO and content strategy
• Demonstrated results growing organic visibility, rankings and traffic for websites and content you personally optimized
• Strong content instincts. You can look at a page and see both what it needs to rank and what it needs to actually help the reader
• Working knowledge of technical SEO and a clear sense of when to hand a technical issue to a developer
• Familiarity with GEO and how AI search is changing performance
• Working fluency with AI tools, including assistants such as ChatGPT or Claude and the AI features built into SEO, content and analytics platforms, plus the judgment to know when not to use them
• Comfort with GA4, Google Search Console and a rank-tracking platform such as Semrush
• Strong analytical skills and clear written and verbal communication

Compensation Range: $60,000 - $75,000

• Health Insurance Plans
• 401K with Company Match
• Ongoing Training Programs
• MadAveGroup Fitness Program/Bonuses
• Flexible Office/Work Hours