Search Engine Optimization Specialist

Insight Global; Atlanta (GA); Hybrid; USD 34,000 - 48,000; Full time

Job summary

Insight Global in Atlanta is seeking an Organic Search Specialist to support day-to-day execution of the company's organic search strategy, expand visibility across traditional search engines and AI-powered searches, and deepen expertise in technical SEO, content optimization, analytics, and AI search readiness.

You will work with Marketing Operations, eCommerce, Brand, Product, and Analytics teams to implement optimization initiatives, monitor website health, maintain dashboards, and contribute

Qualifications

• 2-4 years of SEO, digital marketing, content marketing, or eCommerce experience
• Strong understanding of SEO fundamentals
• Experience with analytics/reporting tools like Google Search Console or Adobe Analytics
• Strong organizational and project management skills
• Ability to manage multiple projects and deadlines simultaneously
• Experience executing on-page SEO recommendations
• Experience conducting keyword and topic research
• Ability to maintain reporting and performance dashboards
• Cross-functional collaboration skills

Responsibilities

• Perform routine SEO audits and identify optimization opportunities
• Monitor crawl errors, broken links, redirects, and indexation health
• Partner with internal teams to ensure technical SEO recommendations are implemented
• Assist with Core Web Vitals monitoring and website health initiatives
• Create and optimize meta titles, descriptions, and on-page content
• Support website taxonomy and category naming projects
• Optimize existing content to improve organic search visibility
• Conduct keyword research, topic analysis, and content gap assessments
• Assist with content briefs and authority-building initiatives
• Support AI search visibility benchmarking and competitive analysis
• Document and track emerging AEO/GEO best practices
• Assist with schema and structured data initiatives
• Maintain SEO performance dashboards and recurring reports
• Support Adobe Analytics reporting and performance measurement
• Compile data for business reviews and stakeholder updates
• Track project milestones, update roadmaps, and coordinate stakeholder follow-ups
• Help prioritize and manage incoming organic search requests

Skills

SEO fundamentals

Project management

Cross-functional collab

Keyword research

Content optimization

Analytics dashboards

AI search readiness

Tools

Google Search Console

Adobe Analytics

Semrush

Ahrefs

BrightEdge

seoClarity

Conductor

Job description

Schedule: Hybrid (Monday-Thursday onsite, Friday remote)

Hours: Monday-Friday, 8:00 AM - 5:00 PM

Duration: 3 year contract, opportunity for hire any time after 1 year if headcount is available

Pay Rate: 25-35/hr

Job Description:

Insight Global is seeking an Organic Search Specialist for a leading eCommerce-focused organization. This candidate will support the day-to-day execution of the company's organic search strategy while helping expand visibility across both traditional search engines and emerging AI-powered search experiences. The ideal candidate has a strong foundation in SEO and is eager to deepen their expertise in technical SEO, content optimization, analytics, and AI search visibility.

In this role, the specialist will collaborate with Marketing Operations, eCommerce, Brand, Product, and Analytics teams to implement optimization initiatives, monitor website health, improve content discoverability, and maintain reporting dashboards. Responsibilities include performing SEO audits, supporting technical improvements, optimizing content assets, conducting keyword research, measuring performance, and contributing to AI search readiness initiatives such as schema development and Answer Engine Optimization (AEO). This is an excellent opportunity for someone looking to grow their expertise in both traditional SEO and the rapidly evolving landscape of AI-driven search.

Day-to-Day:

• Perform routine SEO audits and identify optimization opportunities
• Monitor crawl errors, broken links, redirects, and indexation health
• Partner with internal teams to ensure technical SEO recommendations are implemented
• Assist with Core Web Vitals monitoring and website health initiatives
• Create and optimize meta titles, descriptions, and on-page content
• Support website taxonomy and category naming projects
• Optimize existing content to improve organic search visibility
• Conduct keyword research, topic analysis, and content gap assessments
• Assist with content briefs and authority-building initiatives
• Support AI search visibility benchmarking and competitive analysis
• Document and track emerging AEO/GEO best practices
• Assist with schema and structured data initiatives
• Maintain SEO performance dashboards and recurring reports
• Support Adobe Analytics reporting and performance measurement
• Compile data for business reviews and stakeholder updates
• Track project milestones, update roadmaps, and coordinate stakeholder follow-ups
• Help prioritize and manage incoming organic search requests

Must-Haves:

• 2-4 years of SEO, digital marketing, content marketing, or eCommerce experience
• Strong understanding of SEO fundamentals
• Experience with Google Search Console, Adobe Analytics, or similar analytics/reporting tools
• Strong organizational and project management skills
• Ability to manage multiple projects and deadlines simultaneously
• Experience executing on-page SEO recommendations
• Experience conducting keyword and topic research
• Ability to maintain reporting and performance dashboards
• Cross-functional collaboration skills

Plusses:

• Technical SEO experience
• Basic understanding of schema markup
• Familiarity with AI Search, AEO (Answer Engine Optimization), and GEO concepts
• Experience working with Product, IT, Content, Merchandising, or Marketing teams
• Experience with SEO platforms such as Semrush, Ahrefs, BrightEdge, seoClarity, or Conductor
• Adobe Experience Manager (AEM) exposureBasic SQL knowledge
• Experience leveraging AI tools for search and content optimization workflows