Local SEO/AEO/GEO Specialist

VINIO Marketing; Toms River (NJ); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Flexible schedule

Opportunity for advancement

Job summary

VINIO Marketing is seeking a detail oriented SEO/AEO/GEO Specialist to join our remote marketing team. You will drive hyper-local optimization, AEO, and GEO strategies to boost client visibility and organic traffic.

Collaborate with content creators and developers to implement metadata, structured data, and AI-friendly content; monitor performance with Analytics and GTM; stay ahead of AI trends to improve rankings.

This remote role offers flexible scheduling and opportunities for advancement.

Qualifications

• Proven experience in SEO, AEO, and GEO strategies.
• Experience with Google Analytics and Google Tag Manager.
• Familiarity with WordPress and HTML/CSS.

Responsibilities

• Conduct keyword research for content optimization across traditional SEO, AEO, and GEO.
• Optimize website metadata, headers, descriptions, and structured data.
• Monitor performance with Analytics, Search Console, and GTM.
• Collaborate with content teams to create SEO-friendly, AI-aware content.
• Implement on-page and off-page SEO, including AEO and GEO tactics.
• Develop and execute link-building strategies and outreach.
• Stay updated on SEO, AEO, GEO trends and AI model shifts.
• Manage social channels to support SEO, AEO, and GEO initiatives.
• Assist in technical optimization: HTML, CSS and schema as needed.

Skills

SEO

AEO

GEO

Digital marketing

Keyword research

Analytics

WordPress

HTML

CSS

Tools

Google Analytics

Google Search Console

Google Tag Manager

WordPress

HTML

CSS

Structured Data

Job description

Job Overview

We are seeking a detail oriented and innovative SEO/AEO/GEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of hyper-focused local search engine optimization strategies, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and broader digital marketing principles. This role is crucial in enhancing our online presence for our clients, driving organic traffic, improving website visibility across traditional search engines, AI-powered answer engines, and generative platforms. The specialist will work collaboratively with content creators, web developers, and other marketing professionals to implement effective, multi-faceted optimization strategies.

Benefits

• Competitive salary
• Flexible schedule
• Opportunity for advancement

Responsibilities

• Conduct thorough keyword research to identify opportunities for content optimization across traditional search, AEO, and GEO.
• Optimize website metadata, including titles, descriptions, headers, and structured data to improve search engine rankings and AI visibility.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and Google Tag Manager.
• Collaborate with content teams to develop SEO-friendly, AEO-optimized, and GEO-optimized content that aligns with user intent and performs well in AI-generated responses.
• Implement on-page and off-page SEO strategies, along with AEO and GEO tactics, to enhance organic search visibility and citation in generative AI outputs.
• Develop and execute link-building strategies, foster relationships with influencers and webmasters, and acquire high-quality backlinks to improve domain authority and rankings.
• Stay updated on the latest SEO, AEO, and GEO trends, algorithm changes (including AI models), and best practices in digital marketing.
• Manage social media channels to support SEO, AEO, and GEO initiatives and engage with the target audience.
• Assist in the technical optimization of websites, including HTML, CSS, schema markup, and entity-based optimizations as needed for search engines and AI systems.

Experience

• Proven experience and success in SEO, AEO, GEO, digital marketing, or related fields.
• Familiarity with Google Tag Manager for tracking and analytics purposes.
• Proficient in using WordPress for content management and website updates.
• Strong understanding of how search engines, answer engines, and generative AI models operate and surface content.
• Experience with social media management to complement optimization efforts.
• Knowledge of HTML, CSS, and structured data (schema) is a plus for technical optimizations.
• Excellent research skills to identify trends and opportunities within the evolving digital and AI landscape.

Join us as we strive to enhance our online presence through innovative SEO, AEO, and GEO strategies! This is a remote position.