SDR — Fintech B2B Lead Gen for ATM Services

Brink's, Incorporated; Coppell (TX); On-site; USD 42,000 - 65,000; Full time

Job summary

The Brink's Company in Coppell, TX is seeking a Sales Development Representative (SDR) to join our AMS team. You will generate and qualify leads, initiate outreach, and set appointments for our sales force, helping expand ATM Managed Services with financial institutions and retail segments.

You will use LinkedIn, Salesforce, ZoomInfo, and other prospecting tools, manage CRM records, and collaborate with Account Executives to move opportunities through the pipeline.

Qualifications

• 1-2 years of experience in sales, business development, or customer service, preferably in a B2B environment in Fintech.
• Strong background in B2B sales, lead generation, and CRM management.
• Bachelor's degree in Business, Marketing, or a related field is preferred.

Responsibilities

• Identify and research ICP-fit customers (FIs, credit unions, C-stores etc.) through various outbound channels including cold calling, email outreach, social media, and industry databases.
• Use tools like LinkedIn, Salesforce, ZoomInfo, FedFIS and other prospecting software to find leads and enrich data.
• Conduct outbound calls and emails to engage with target personas, introduce AMS solutions, and schedule appointments with FI Account Executives.
• Follow up on inbound leads from marketing campaigns or website inquiries.
• Qualify leads by identifying the potential for a sales opportunity, based on criteria such as budget, authority, need, and timing (BANT).
• Use effective questioning techniques to understand client pain points and match the company's product offerings to their needs.
• Schedule meetings between prospects and the Sales Team to discuss how the company's product or service can meet their needs.
• Provide necessary information to the Account Executives to ensure smooth transitions for follow-up calls and sales presentations.
• Maintain accurate records of leads, prospects, and interactions in CRM tools.
• Track daily, weekly, and monthly outreach activities, meeting goals, and KPIs.
• Work closely with the sales team to ensure alignment between sales and marketing.
• Share insights and feedback from prospects with the sales and marketing teams and collaborate to refine strategies and improve messaging.

Skills

Strong communication

Rapport building

CRM software

Time management

Self-motivated

Education

Bachelor's degree in Business/Marketing

Tools

Salesforce

HubSpot

LinkedIn

ZoomInfo

Job description

The Brink's Company in Coppell, TX is seeking a Sales Development Representative (SDR) to join our AMS team. You will generate and qualify leads, initiate outreach, and set appointments for our sales force, helping expand ATM Managed Services with financial institutions and retail segments.

You will use LinkedIn, Salesforce, ZoomInfo, and other prospecting tools, manage CRM records, and collaborate with Account Executives to move opportunities through the pipeline.