Salesforce & TargetX CRM Campaigns Specialist

VIVA USA Inc; Columbia (SC); On-site; USD 39,000 - 50,000; Part time

Job summary

VIVA USA Inc. seeks a Salesforce/TargetX CRM & Communications Specialist to support, maintain, and enhance our Salesforce and TargetX environment, with emphasis on automated email drip campaigns and communications for recruitment and engagement.

The role requires hands-on experience with TargetX Communication Planner, to create, schedule, maintain, and troubleshoot campaigns, while collaborating with IT and stakeholders during the transition to Slate CRM.

Qualifications

• 3+ years of experience working with Salesforce CRM.
• 3+ years of experience working with TargetX.
• 3+ years of experience with TargetX Communication Planner.
• 3+ years of experience creating, managing, renewing, and troubleshooting automated email or drip campaigns.
• 3+ years of experience with Salesforce reports, dashboards, objects, fields, and data.
• 3+ years of experience troubleshooting CRM- and campaign-related issues, including data, audience, configuration, scheduling, and delivery problems.

Responsibilities

• Serve as the primary functional and technical resource for TargetX Communication Planner and automated drip campaigns.
• Create, configure, schedule, test, deploy, and maintain new automated email and drip campaigns using Communication Planner; assist with SMS messaging as needed.
• Partner with each department to plan, renew, revise, add, or retire campaigns based on its communication and recruitment needs.
• Build and maintain recipient populations and communication audiences using Salesforce and TargetX data.
• Configure communication criteria, filters, scheduling, and related business rules.
• Create, maintain, and update reusable email templates, communication components, and campaign documentation.
• Test all new and revised campaigns in the sandbox environment and complete quality assurance before communications are released.
• Diagnose and resolve delivery, audience-selection, scheduling, personalization, automation, and other Communication Planner issues, including campaigns that do not reach their intended target audience; coordinate with IT or vendors when escalation is needed.
• Monitor communication results and assist departments with evaluating the effectiveness of communication campaigns.
• Perform routine campaign maintenance, including cleanup and archiving of outdated campaigns, templates, audiences, and related records, while maintaining standards and best practices.
• Inventory and document existing Salesforce/TargetX drip campaigns, templates, audiences, business rules, integrations, and dependencies to support migration planning.
• Work with departments and the Slate implementation team to translate current campaign requirements and workflows into Slate CRM requirements.
• Assist with campaign migration, configuration review, data validation, user acceptance testing, and training to help ensure continuity of communications during the transition.
• Identify opportunities to simplify, standardize, consolidate, or retire campaigns as part of the transition from Salesforce/TargetX to Slate CRM.

Skills

Troubleshooting

Analytical skills

Attention to detail

Communication

Project management

Tools

Salesforce

TargetX

TargetX Communication Planner

HTML/CSS basics

Data Loader

Job description

VIVA USA Inc. seeks a Salesforce/TargetX CRM & Communications Specialist to support, maintain, and enhance our Salesforce and TargetX environment, with emphasis on automated email drip campaigns and communications for recruitment and engagement.

The role requires hands-on experience with TargetX Communication Planner, to create, schedule, maintain, and troubleshoot campaigns, while collaborating with IT and stakeholders during the transition to Slate CRM.