Salesforce Marketing Cloud Email Automation Lead

American Society of Hematology; Washington; On-site; USD 61,000 - 71,000; Full time

Job summary

The American Society for Hematology (ASH) is seeking an Email Marketing & Automation Specialist to advance our email strategy in Washington, DC. You will manage segmentation, journeys, and campaigns using Salesforce Marketing Cloud, collaborating with IT and internal teams to improve data quality and member experience.

Responsibilities include owning the email calendar, building targeted audiences with SQL/data extensions, and ensuring QA, accessibility, and brand standards across all campaigns.

Qualifications

• Bachelor's degree in marketing, communications, information systems, data analytics, or a related field with a minimum of 3 years of relevant experience.
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
• Experience developing audience segments and using customer, member, or behavioral data to support targeted marketing communications.
• Proficiency with SQL for querying marketing data, managing data extensions, and developing custom audience segments.
• Experience designing, building, testing, and deploying email marketing campaigns.
• Understanding of marketing automation, lifecycle marketing, audience segmentation, personalization, and customer journey principles.
• Strong analytical skills with the ability to interpret campaign and audience data, identify patterns, and translate findings into actionable recommendations.
• Strong attention to detail and ability to manage multiple campaigns, audience segments, and automated workflows simultaneously.
• Excellent communication and collaboration skills, including the ability to explain data and technical concepts to non-technical stakeholders.
• Working knowledge of HTML and CSS for email development.
• Familiarity with email testing and quality assurance platforms such as Litmus.

Responsibilities

• Develop SFMC strategy, governance and best practices.
• Design and monitor automated journeys for membership, registration, events and lifecycle marketing.
• Build, test and deploy email campaigns with QA and proofreading.
• Own ASH’s email content calendar and coordinate across departments.
• Analyze campaign performance and optimize targeting, timing and personalization.
• Support event communications and external engagements.
• Ensure compliance with CAN-SPAM, GDPR and privacy requirements.

Skills

Analytical skills

Communication

Collaboration

Attention to detail

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

SQL

HTML/CSS

Litmus

Job description

The American Society for Hematology (ASH) is seeking an Email Marketing & Automation Specialist to advance our email strategy in Washington, DC. You will manage segmentation, journeys, and campaigns using Salesforce Marketing Cloud, collaborating with IT and internal teams to improve data quality and member experience.

Responsibilities include owning the email calendar, building targeted audiences with SQL/data extensions, and ensuring QA, accessibility, and brand standards across all campaigns.