SFMC Email Marketing & Automation Lead

Public Health Funding; Washington; Sur place; USD 61 000 - 71 000; Plein temps

Résumé du poste

The American Society for Hematology (ASH) is seeking an Email Marketing & Automation Specialist in Washington, DC to lead SFMC-driven email campaigns and automated journeys. You will manage audience segmentation, personalization, and data-driven decision-making while coordinating with stakeholders and IT to improve targeting and engagement.

Qualifications include a Bachelor’s in a related field and hands-on SFMC experience (Journey Builder, Automation Studio), SQL, HTML/CSS, and familiarity

Qualifications

• Bachelor's degree in marketing, communications, information systems, data analytics, or related field.
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
• Experience developing audience segments and using customer, member, or behavioral data to support targeted marketing communications.
• Proficiency with SQL for querying marketing data, managing data extensions, and developing custom audience segments.
• Experience designing, building, testing, and deploying email marketing campaigns.
• Understanding of marketing automation, lifecycle marketing, audience segmentation, personalization, and customer journey principles.
• Strong analytical skills with the ability to interpret campaign and audience data, identify patterns, and translate findings into actionable recommendations.
• Strong proofreading and editing skills with attention to organizational style and brand standards.
• Working knowledge of HTML and CSS for email development.
• Familiarity with email testing and quality assurance platforms such as Litmus.

Responsabilités

• Lead SFMC strategy, governance, and best practices for segmentation, automation, personalization, and email campaign execution.
• Maintain standards for audience definitions, journey logic, campaign tracking, data flows, and marketing automation processes.
• Develop and maintain SQL queries, data extensions, suppression logic, and audience rules for targeted communications.
• Design, build, monitor, and optimize automated journeys in SFMC Journey Builder for membership, registration, events, and lifecycle marketing.
• Own ASH’s email content calendar and coordinate sends, priorities, and audience overlap across departments.
• Analyze campaign performance and translate findings into actionable recommendations; lead testing and optimization efforts.
• Ensure compliance with CAN-SPAM, GDPR, privacy, opt-out, and audience hygiene requirements.
• Represent ASH at external events as needed and support event-related communications.

Connaissances

Audience segmentation

Customer data analysis

Email marketing strategy

Cross-functional collaboration

Project management

Attention to detail

Formation

Bachelor's degree in marketing, communications, information systems, data analytics, or related field

Outils

Salesforce Marketing Cloud

Journey Builder

Automation Studio

SQL

Litmus

HTML & CSS

Description du poste

The American Society for Hematology (ASH) is seeking an Email Marketing & Automation Specialist in Washington, DC to lead SFMC-driven email campaigns and automated journeys. You will manage audience segmentation, personalization, and data-driven decision-making while coordinating with stakeholders and IT to improve targeting and engagement.

Qualifications include a Bachelor’s in a related field and hands-on SFMC experience (Journey Builder, Automation Studio), SQL, HTML/CSS, and familiarity