Salesforce Marketing Cloud Architect for Enrollment Growth

Commonwealth of VA Careers; Virginia (MN); On-site; USD 75,000 - 85,000; Full time

Job summary

Northern VA Community College is seeking a Salesforce Marketing Specialist to plan, develop, and optimize data-driven marketing communications supporting enrollment goals across the student lifecycle. The role serves as the primary administrator for Salesforce Marketing Cloud, Analytics, and related CRM technologies, collaborating with Enrollment Marketing, OSI, DEOR, Web Services, and external agencies.

This position offers telework eligibility after completion of state one-year probationary

Qualifications

• Ability to analyze and synthesize complex data from multiple sources and communicate actionable insights.
• Ability to collaborate effectively with technical teams, agency partners, and institutional stakeholders.
• Strong understanding of marketing attribution, enrollment funnel analysis, and performance measurement.
• Strong understanding of CRM systems, marketing automation, and lifecycle marketing principles.

Responsibilities

• Design, build, manage, and optimize automated communication journeys in Salesforce Marketing Cloud.
• Develop and implement audience segmentation strategies based on student demographics, behaviors, lifecycle stage, and engagement data.
• Serve as Enrollment Marketing's lead analyst for marketing performance, enrollment funnel reporting, and campaign attribution insights.
• Develop, maintain, and optimize Marketing Cloud Intelligence dashboards that connect campaign activity, engagement, inquiries, applications, and enrollment outcomes.
• Monitor key performance indicators across the student lifecycle and identify opportunities to improve conversion rates and enrollment performance.
• Partner with external marketing agencies to ensure alignment between paid media campaigns, website experiences, CRM communications, and reporting.
• Provide guidance, training, and oversight to student employees, temporary staff, or other assigned personnel supporting CRM initiatives, outreach efforts, and enrollment marketing projects.
• Lead CRM-related projects and coordinate work among internal stakeholders to ensure successful implementation and execution.

Skills

Data analysis

Stakeholder collaboration

Marketing attribution

CRM & lifecycle marketing

Tools

Salesforce Marketing Cloud

Marketing Cloud Intelligence

Salesforce CRM

Job description

Northern VA Community College is seeking a Salesforce Marketing Specialist to plan, develop, and optimize data-driven marketing communications supporting enrollment goals across the student lifecycle. The role serves as the primary administrator for Salesforce Marketing Cloud, Analytics, and related CRM technologies, collaborating with Enrollment Marketing, OSI, DEOR, Web Services, and external agencies.

This position offers telework eligibility after completion of state one-year probationary