Expertise in Salesforce Marketing Cloud including Journey Builder, Email Studio, Automation Studio, Mobile Studio, Contact Builder, and CloudPages, with hands‑on development using AMPscript, SSJS, SQL, and REST/SOAP APIs.
Strong experience in building and optimizing omni-channel customer journeys, segmentation logic, dynamic personalization, triggered sends, and audience automation.
Advanced proficiency in data architecture, including Data Extensions, synchronized data sources, Contact Model, subscriber key strategy, and large-scale data integrations with Salesforce CRM.