Salesforce Marketing Cloud Specialist

Insight Global; Wilmington (DE); On-site; USD 120,000 - 150,000; Full time

Job summary

Insight Global is seeking a Salesforce Marketing Cloud specialist to translate marketing goals into scalable, data-driven campaigns using AMPscript and SQL. You will design multi-channel journeys across email, SMS, and push, and build data integrations with Salesforce Data Cloud, Data Sync, and ETL tools.

You’ll collaborate with cross-functional teams, optimize campaigns based on performance, and provide guidance to marketing colleagues on personalization and segmentation strategies in a

Qualifications

• Bachelor's degree required.
• 5+ years of hands-on experience with Salesforce Marketing Cloud.
• Experience with Salesforce Data Cloud and data integration.
• Proficiency in AMPscript and SQL.
• Strong content creation across emails, SMS, and push.

Responsibilities

• Translate marketing goals into scalable Salesforce Marketing Cloud solutions.
• Design and execute multi-channel campaigns and customer journeys.
• Build and manage data integrations using Data Cloud, Data Sync, and ETL tools.
• Utilize AMPscript and SQL for personalized content and segmentation.
• Monitor campaigns and optimize targeting and performance.
• Collaborate with internal teams to align initiatives.

Skills

Campaign execution

Personalization

Segmentation

Cross-functional collaboration

Data-driven marketing

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

AMPscript

SQL

Data Cloud

Data Sync

ETL

Job description

Collaborate with stakeholders to understand marketing goals and translate them into scalable solutions using Salesforce Marketing Cloud. Design and execute multi-channel campaigns and customer journeys across email, SMS, and push notifications. Build and manage data integrations using Salesforce Data Cloud, Data Sync, and ETL tools. Use AMPscript and SQL to create dynamic, personalized content tailored to customer segments. Monitor campaign performance and optimize targeting and segmentation strategies. Provide technical support and guidance to marketing teams. Work cross-functionally with Internal teams to ensure alignment and integration of business initiatives.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Business, or related field.
• 5+ years of hands-on experience with Salesforce Marketing Cloud and multi-channel campaign execution.
• Experience with Salesforce Data Cloud, including data ingestion, harmonization, and activation.
• Demonstrable Proficiency in AMPscript and SQL for personalization and data manipulation.
• Strong content creation skills across email, SMS, and push channels.
• Familiarity with Financial Services Cloud is a plus.
• Knowledge of cloud platforms like Microsoft Azure or AWS is beneficial.

Preferred Certifications:

Salesforce Marketing Cloud Consultant Data Cloud Specialist (preferred but not required)

Why You’ll Love Working Here

Join a mission-driven organization making a real difference in education. Work with cutting-edge Salesforce technologies and tools. Be part of a collaborative culture that encourages creativity, growth, and innovation. Enjoy competitive compensation, comprehensive benefits, and opportunities for career advancement.