B2B CRM Architect - Salesforce Marketing Cloud & ABM

Business Needs Inc.; Dearborn Heights (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading technology consultancy in Dearborn Heights is seeking a Salesforce Marketing Cloud Architect to manage and architect customer relationship management for B2B clients. This role involves designing user journeys, driving account-based marketing strategies, and executing marketing campaigns using Salesforce tools. The ideal candidate will have 3-5 years of experience in digital marketing and proficiency in HTML, CSS, AMPScript, and SQL. This position is full-time, on-site with a focus on real-time data interaction and optimization.

Qualifications

• 3-5 years of experience in customer centric digital marketing and marketing automation.
• Hands on proficiency with Salesforce Marketing Cloud (Journey Builder, Automation Studio).
• Technical proficiency in HTML, CSS, AMPScript, and SQL.

Responsibilities

• Architect B2B customer journeys and implement audience centric strategies.
• Build and execute complex automated campaigns using Salesforce Marketing Cloud.
• Collaborate with sales teams to develop account based marketing strategies.

Skills

Customer centric digital marketing

Marketing automation

B2B CRM

Salesforce Marketing Cloud

ABM strategies

Education

Bachelor's degree in Marketing, Business, Information Systems

Tools

Salesforce Marketing Cloud

HTML

CSS

AMPScript

SQL

Job description

A leading technology consultancy in Dearborn Heights is seeking a Salesforce Marketing Cloud Architect to manage and architect customer relationship management for B2B clients. This role involves designing user journeys, driving account-based marketing strategies, and executing marketing campaigns using Salesforce tools. The ideal candidate will have 3-5 years of experience in digital marketing and proficiency in HTML, CSS, AMPScript, and SQL. This position is full-time, on-site with a focus on real-time data interaction and optimization.