Salesforce Marketing Cloud Developer - Hybrid Role

Global Business Ser. 4u; Tampa (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Global Business Ser. 4u in Tampa, FL is seeking a Salesforce Marketing Cloud Developer to design, develop and deploy customer-centric communications across Acquisition, Retention and Base CRM programs.

The role demands hands-on SFMC, HTML/CSS and data extensions, with hybrid work and one in-office day per month. You will build emails, journeys, automations, cloud pages, and segmentation, while collaborating with Engineering, BI, Analytics, Legal and Marketing.

Qualifications

• Bachelor’s degree or equivalent.
• 3+ years SFMC development experience.
• HTML/CSS coding without a WYSIWYG interface.
• Strong knowledge of data extensions and segmenting.
• Excellent writing and communication skills.
• Familiar with Agile and JIRA workflows.

Responsibilities

• Develop and deploy personalized communications across channels.
• Build emails, SMS, push, segmentation and journeys.
• Create and manage customer lifecycle programs.
• Build emails, templates, forms, and dynamic blocks with Content Builder.
• Create and update customer journeys using Journey Builder.
• Create automations in Automation Studio and cloud pages in Web Studio.
• Collaborate with Engineering, BI, Analytics, Legal, and Marketing.
• Document data/process flows and QA validations.

Skills

SFMC development

Front-end & back-end

Cross-functional collaboration

JIRA proficiency

Self-starter

Strong communication

Education

Bachelor’s degree or equivalent

Bachelor’s degree in CS/IS

Tools

Salesforce Marketing Cloud

Automation Studio

Content Builder

Web Studio

SQL

JIRA

Job description

Salesforce Marketing Cloud Developer

• Experience with both front end and back end
• Strong Salesforce developer with Cloud experience - marketing cloud & marketing developer
• JIRA used daily
• Self-starter
• Good communication - participate in cross functional meetings

Hybrid: Alpharetta preferred but can work out of Basking Ridge, NJ; Irving, TX, Ashburn, VA; Tampa, FL. In office minimum one day a month

Working Model: Hybrid- no required or set office days right now. I would set it at 1 day per month, up to 2 (optional) to set some expectations.

Duration: 07/10/2023 to 07/10/2024

What You’ll Do

• As a Salesforce Marketing Cloud Developer on the Visible Base Marketing and CRM team, you will use your experience in design, development, and execution, to deploy personalized customer-centric communications across Acquisition, Retention and Base CRM programs.
• Develop email, SMS, push, select audience criteria and build segmentation and journey's.
• Marketing and Transactional communications and implement customer lifecycle programs.
• Build emails, templates, interactive forms, and dynamic content blocks using Salesforce Marketing Cloud Content Builder.
• Create and update customer journeys using Salesforce Marketing Cloud Journey Builder.
• Create and update Automations and Automation activities (SQL Queries, File Transfers, Import Files, Data Extracts) in Automation Studio.
• Create and update cloud pages in Web Studio.
• Work with the engineering and testing teams to develop and QA automation triggers.
• Documenting data/process flows and QA validations
• Gather and translate business requirements into a technology solutions and implement in an accurate and efficient manner.
• Partner with cross-functional teams including Engineering, Business Intelligence, Analytics, Digital Operations, Legal, and Marketing.
• Collaborate and assist other teams with SFMC campaigns and projects.
• Be the channel expert for all things related to SFMC.

What We're Looking For

• You are someone who is a self-starter, with exceptional organization and communication skills, has the ability to develop relationships among various cross-functional teams and provide guidance and support to drive towards successful campaign execution.
• You embrace processes and tools and are solution oriented.
• You have a passion for driving a best in class customer experience, and results oriented for the overall benefit of your projects and the organization at large.
• You are confident and professional and enjoy working with colleagues at all levels and throughout the organization.

You’ll Need To Have

• Bachelor’s degree or equivalent
• 3+ years of hands-on SFMC development experience either at an agency or in-house
• Experience in HTML and CSS coding. Must be able to code without using a WYSIWYG interface.
• Thorough understanding of data extensions, subscriber imports, and group creation based on data filters.
• Excellent writing and communication skills
• Strong project management skills, the ability to define processes and to manage multiple projects simultaneously
• Able to communicate technical concepts for the broader organization
• Knowledge with Agile-based project methodologies and tools (e.g. JIRA)
• Hands-on HTML experience
• Experience and adherence to strong QA processes

Even Better If You Have

• 6+ years of email marketing experience, preferably in a CRM organization with focus on retention and subscription based services
• 6+ years of SQL experience
• Experience with start-to-finish design and execution of multi-channel direct marketing/CRM programs
• Hands-on experience with enterprise CRM/DB/ESP platforms (i.e Salesforce Marketing Cloud, Adobe Campaign) working inside the tools to execute cross-channel, data-driven campaigns
• Experience producing deliverables within a dynamic, fast-paced environment, collaborating effectively across cross-functional teams, and juggling multiple projects and initiatives simultaneously
• Strong written and oral communication skills
• Bachelor’s degree in Computer Science, Information Systems, or related areas
• Certifications in Salesforce Marketing Cloud is preferred