We are seeking an experienced Salesforce High Touch Lead QA to lead quality engineering and testing across Salesforce Marketing Cloud (SFMC), Hightouch, and customer data activation initiatives.
This individual will own the end-to-end QA strategy across customer journeys, segmentation, audience activation, data integrations, APIs, and digital marketing channels. The Lead QA will coordinate onshore and offshore testing resources, establish quality gates, drive test automation, manage defects, and provide release-readiness recommendations.
The ideal candidate combines strong Salesforce Marketing Cloud knowledge with data and integration testing expertise, modern QA automation capabilities, and the ability to communicate effectively across technical, marketing, business, and leadership teams.
Key Responsibilities
- Own QA strategy, test planning, execution, defect management, regression testing, release readiness, and QA signoff for Salesforce High Touch initiatives.
- Lead and coordinate onshore/offshore QA resources, ensuring quality, accountability, and timely delivery.
- Validate Salesforce Marketing Cloud functionality, including Data Extensions, Contact Builder, Journey Builder, Automation Studio, audience segmentation, and customer journeys.
- Test Hightouch audience activation workflows, Customer Studio configurations, reverse ETL pipelines, destination syncs, and warehouse-first customer data processes.
- Validate customer data models, identity-resolution rules, Customer 360 profiles, segmentation logic, activation datasets, and personalization use cases.
- Perform end-to-end testing across Salesforce, Hightouch, Databricks/Snowflake, CRM platforms, marketing applications, APIs, and digital channels.
- Lead functional, integration, API, data, regression, and automated testing across the Salesforce High Touch ecosystem.
- Validate data accuracy, audience membership, synchronization results, journey criteria, consent rules, and activation results.
- Establish automation standards and increase regression coverage using Playwright or comparable modern automation frameworks.
- Integrate automated testing and quality gates into CI/CD pipelines using GitHub and related DevOps tooling.
- Manage test cases, defects, risks, dependencies, and quality reporting through Jira, GitHub, and other Agile delivery tools.
- Define and monitor QA metrics, dashboards, defect trends, automation coverage, test progress, and release-quality indicators.
- Partner with marketing, analytics, engineering, product, data-platform, and business stakeholders to clarify requirements and acceptance criteria.
- Communicate quality status, risks, dependencies, and recommendations to technical and leadership stakeholders.
- Ensure testing considers HIPAA, consent management, privacy, PII handling, and data-governance controls.
- Support migration testing, cutover planning, production validation, and post-release stabilization.
- Mentor QA team members and promote Quality Engineering, automation, process improvement, and consistent testing practices.
Required Qualifications
- 5+ years of experience in Quality Assurance, Quality Engineering, software testing, or test automation, preferably supporting Marketing Technology, Customer Data Platforms, Salesforce, or customer engagement solutions.
- Demonstrated experience leading QA activities, complex testing initiatives, and/or coordinating distributed onshore/offshore QA teams.
- Hands-on testing experience with Salesforce Marketing Cloud, including:
- Data Extensions
- Contact Builder
- Journey Builder
- Automation Studio
- Experience testing Hightouch, Reverse ETL, Customer Data Platforms, or warehouse-first audience activation solutions.
- Strong experience with functional, integration, API, data, regression, and automated testing.
- Experience validating SQL transformations, customer segmentation, audience datasets, and data synchronization.
- Working knowledge of Databricks, Snowflake, BigQuery, Redshift, or comparable cloud data platforms.
- Experience testing REST APIs, webhooks, data integrations, and synchronization workflows.
- Hands-on experience with Playwright or a comparable modern automation framework.
- Experience with Jira, GitHub, Agile SDLC, DevOps, and CI/CD practices.
- Strong understanding of test management, defect management, quality gates, release readiness, and QA signoff.
- Knowledge of HIPAA, GDPR, PII handling, consent management, privacy, and data-governance controls.
- Strong written, verbal, presentation, reporting, and stakeholder-management skills.
Preferred Qualifications
- Experience with Hightouch Customer Studio.
- Salesforce Data Cloud experience.
- Salesforce Marketing Cloud certification or equivalent hands-on experience.
- Experience testing lifecycle marketing, journey orchestration, audience segmentation, campaign personalization, and multichannel communications.
- Experience with automated validation of customer journeys and marketing workflows.
- Experience with AI-assisted testing or test-generation capabilities.
- Healthcare industry experience.
- Experience testing platforms that process protected health information or other regulated customer data.
- Agile/Scrum delivery experience.
Key Success Measures
- Reliable validation of Salesforce customer journeys, audiences, integrations, and Hightouch activation workflows.
- Increased automated regression coverage and reduced reliance on manual testing.
- Reduced production defects and customer-data quality issues.
- Early identification and clear communication of quality and release risks.
- Consistent QA execution across onshore/offshore teams.
- Successful testing, cutover, and stabilization of Salesforce and Hightouch capabilities.
- Compliance with healthcare privacy, consent, security, and data-governance requirements.