Salesforce CRM & Marketing Analytics Lead (Hybrid)

Colson Group USA; Saint Joseph (MI); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

Colson Group is seeking a CRM & Marketing Analytics Specialist to own Salesforce and the marketing measurement system, ensuring accurate lead capture, routing, and CRM data quality. You will support monthly marketing performance reviews with reporting and governance across campaigns, channels, and distributors.

You will collaborate with Marketing, Sales, and IT to maintain definitions, workflows, and data standards, while enabling future nurture programs and analytics across GA4, Qlik, and cloud

Qualifications

• Bachelor's degree in marketing, business, analytics, or related field or equivalent experience.
• 1–3 years in CRM, marketing ops, sales ops, marketing analytics or similar data-driven role.
• Hands-on experience with Salesforce including reports, list views, data imports, and cleanup.

Responsibilities

• Ensure leads from all sources are delivered to Salesforce, including website forms and chat, phone requests, events, and sign-ups.
• Own lead-source tracking requirements, including campaign codes, UTM parameters, and source labels.
• Test lead-capture workflows monthly and after website changes; monitor integrations and data-enrichment tools.
• Maintain consistent lead-source labeling across websites and channels.
• Coordinate with Marketing and Sales on lead definitions and routing.
• Maintain routing rules and track follow-up/outcome after routing.
• Track distributor leads and report closure by distributor and region.
• Report lead quality, response time, and disposition; share learnings with Marketing and Sales.
• Maintain accurate Salesforce records for customers, distributors, leads, and lifecycle stages.
• Partner with IT/Salesforce support on field, workflow, and integration changes.
• Define and monitor data-quality checks and fix issues at the source.
• Support Global Marketing scorecard in Qlik, connecting GA4, Cloudflare, and Salesforce data.
• Prepare monthly scorecard for leadership and verify data.
• Track leads through opportunities and won business; report lead-to-opportunity conversion.
• Label evidence clearly as verified results, correlation, and hypotheses.
• Maintain lifecycle stages from first contact through lead to opportunity.
• Build and run segmented email/nurture programs as email system integration comes online in H1 2027.
• Test and improve nurture content and timing using measured results.
• Document lead definitions, routing rules, data standards, and scorecard logic to reduce dependency on individuals.
• Identify manual processes to automate and propose improvements.

Skills

Excel skills

Detail-oriented

Written communication

Salesforce administration exposure

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Qlik

Power BI

Tableau

Google Tag Manager

ZoomInfo

Job description

Colson Group is seeking a CRM & Marketing Analytics Specialist to own Salesforce and the marketing measurement system, ensuring accurate lead capture, routing, and CRM data quality. You will support monthly marketing performance reviews with reporting and governance across campaigns, channels, and distributors.

You will collaborate with Marketing, Sales, and IT to maintain definitions, workflows, and data standards, while enabling future nurture programs and analytics across GA4, Qlik, and cloud