Hybrid Marketing Data Analyst: Salesforce & Insights

WSGR; New York (NY); Hybrid; USD 82,000 - 110,000; Full time

Job summary

Wilson Sonsini Goodrich & Rosati is seeking an experienced Data Analyst to join our Marketing Technology team in a hybrid capacity. The role focuses on analyzing marketing data from multiple sources to support strategic initiatives, optimize campaigns, and drive business development efforts across departments.

The position requires 3+ years in marketing technology, strong Salesforce CRM experience, and expertise in data visualization tools like Power BI and Tableau.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or a related field.
• 3+ years of marketing technology experience in a fast-paced professional services environment; law firm experience preferred.
• 3+ years of experience with Salesforce or other CRM platforms, including data analysis and administration.
• Strong knowledge of data visualization and reporting tools (Power BI, Tableau, Excel, Smartsheet).
• Experience with CRM and ERM systems, marketing automation tools, experience management platforms (Salesforce, Introhive, Marketo, Foundation), and Google Analytics.
• Familiarity with A/B testing, segmentation, and campaign optimization techniques.
• Salesforce experience is required.
• Experience managing complex projects and deadlines.

Responsibilities

• Analyze data across marketing tech platforms to generate insights on marketing metrics.
• Design dashboards to track KPIs for marketing, business development, and leadership.
• Deliver strategic recommendations to optimize marketing initiatives and client acquisition.
• Collaborate on data signals to support prospecting, relationship building, and cross-selling.
• Manage Salesforce administrative tasks, triggers, dependencies, and automation flows.
• Audit Salesforce objects, fields, relationships, sharing rules, and permissions.
• Develop QA plans to validate data syncs and mappings across systems.
• Identify opportunities for data enrichment across integrated systems.
• Assist in migrations and integrations of data sources and tools with the Senior Manager.
• Monitor data quality and troubleshoot discrepancies across systems.
• Provide onboarding and ongoing user support; train users and create materials.

Skills

CRM data analysis

Data visualization

Communication skills

Project management

Education

Bachelor's degree

Tools

Salesforce

Power BI

Tableau

Excel

Smartsheet

Introhive

Marketo

Foundation

Google Analytics

Job description

Wilson Sonsini Goodrich & Rosati is seeking an experienced Data Analyst to join our Marketing Technology team in a hybrid capacity. The role focuses on analyzing marketing data from multiple sources to support strategic initiatives, optimize campaigns, and drive business development efforts across departments.

The position requires 3+ years in marketing technology, strong Salesforce CRM experience, and expertise in data visualization tools like Power BI and Tableau.