Salesforce Cloud Email Marketer

Otterbase, Inc.; Grand Rapids (MI); On-site; USD 70,000 - 110,000; Full time

Job summary

Otterbase, Inc. is seeking a seasoned Salesforce Marketing Cloud developer to design and run advanced email programs.

You will turn business needs into automated, high-performing campaigns and be the go-to technical expert on the team. You’ll build, test, and optimize campaigns, ensure cross-client rendering, leverage SFMC capabilities, and guide partner teams on best practices while analyzing results to drive improvements.

Qualifications

• 3+ years of email marketing experience, including segmentation, lifecycle and triggered messaging, and deliverability.
• Fluency in HTML, CSS, SQL, and AMPscript (or equivalent).
• Salesforce experience preferred.

Responsibilities

• Build, test, and optimize marketing and triggered email campaigns, from HTML coding through targeting and scheduling
• Create emails that render well across every client, device, and viewing mode
• Use Salesforce platform capabilities to deliver custom functionality
• Advise partner teams on advanced SFMC solutions and best practices
• Analyze campaign results and turn the findings into recommendations
• Triage and resolve priority issues in real time

Tools

HTML

CSS

SQL

AMPscript

Job description

Description: Our client is looking for a seasoned Salesforce Marketing Cloud developer to design and run advanced email programs. You'll turn business needs into automated, high-performing campaigns and be the go-to technical expert on the team.

What you’ll do

• Build, test, and optimize marketing and triggered email campaigns, from HTML coding through targeting and scheduling
• Create emails that render well across every client, device, and viewing mode
• Use Salesforce platform capabilities to deliver custom functionality
• Advise partner teams on advanced SFMC solutions and best practices
• Analyze campaign results and turn the findings into recommendations
• Triage and resolve priority issues in real time

What you bring

• 3+ years of email marketing experience, including segmentation, lifecycle and triggered messaging, and deliverability
• Fluency in HTML, CSS, SQL, and AMPscript (or equivalent)
• Salesforce experience preferred
• Strong analytical, verbal, and written communication skills