Salesforce Administrator

Boyd Gaming; Las Vegas (NV); On-site; USD 85,000 - 115,000; Full time

Job summary

Boyd Gaming in Las Vegas, NV, is seeking a systems-focused marketing technologist to admin and develop Salesforce-based marketing solutions. You will oversee the integration of guest touchpoints across digital channels and ensure reliable, scalable marketing platforms.

Collaborating with cross-functional partners, you will optimize campaigns, manage data flows, and implement cutting-edge tools to boost engagement and revenue. This role is on site in Las Vegas.

Qualifications

• Experience with Salesforce Service Cloud and/or Marketing Cloud.
• Bachelor's degree in Business, Computer Science, or Marketing preferred; substitute possible.
• Strong interpersonal and presentation skills; detail-oriented and analytical.

Responsibilities

• Coordinate marketing systems integrations for guest touchpoints (digital, email, direct marketing).
• Support Salesforce Service and Marketing Clouds setup and maintenance.
• Collaborate with cross-functional teams to translate business requirements into marketing technology solutions.
• Stay current with new technologies to enhance the development environment.

Skills

Interpersonal communication

Presentation skills

Detail-oriented

Self-motivated

Analytical skills

Education

Bachelor's degree in Business, Computer Science, or Marketing

Tools

Salesforce Service Cloud

Salesforce Marketing Cloud

SQL

Heroku

MySQL

Job description

Job Description

Responsible for the system administration, development, and implementation of marketing systems, primarily focused in the Salesforce Application. Provide input on technology used marketing communication and development.

• Coordinate systems integration for all guest related marketing touchpoints, including digital/ecommerce, email, direct marketing.
• Gain understanding of core business (digital, social, direct marketing) requirements and assist in developing solutions.
• Day-to-day cross-functional collaborator with internal business partners to effectively utilize marketing technology for the execution of marketing strategies and assess revenue generating performance results.
• Oversee the setup and maintenance of Salesforce Service and Marketing Clouds, Database Servers, Email Servers. Remain knowledgeable about new and emerging technology to implement into the current development environment.

THIS ROLE IS ON SITE IN LAS VEGAS, NV

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Qualifications

• Bachelor’s degree in Business, Computer Science, or Marketing preferred; significant recent and relevant work experience may be substituted
• Three (3) plus years of experience with Salesforce Service Cloud and/or Salesforce Marketing Cloud.
• Salesforce Administration certification in Service cloud and/or Marketing cloud strongly preferred.
• Three (3) years of experience with relational databases, particularly Microsoft SQL, Heroku, and mySQL preferred
• Strong interpersonal communication skills and presentation skills; ability to effectively interact with individuals at various levels within the organization.
• Must be detail-oriented/highly organized, and strong analytical skills.
• High degree of self-motivation to learn new methodologies that will enhance job performance and marketing results.
• Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.