Sales Team Manager

The Sterling Choice; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

The Sterling Choice is seeking an experienced Regional Sales Director to lead and grow our Disinfection and Filtration business across North America. You will oversee three Regional Sales Managers while maintaining direct responsibility for strategic accounts and revenue generation in municipal and industrial water markets.

The ideal candidate will have a proven track record in municipal waters, strong channel development skills, and the ability to expand industrial opportunities while growing

Qualifications

• 10+ years of progressive sales experience in water treatment or environmental equipment.
• Experience selling to municipal water and wastewater markets with procurement exposure.
• Experience leading regional or territory sales teams.
• Capital equipment/engineered systems sales background.
• Familiarity with UV disinfection, ozone treatment, gravity filtration or similar tech is desirable.
• Willingness to travel 60%+ and manage channel partners.

Responsibilities

• Provide leadership to a team of three Regional Sales Managers and drive revenue growth.
• Maintain direct sales responsibility for strategic opportunities in UV, ozone, and filtration equipment.
• Develop relationships with manufacturers' representatives, distributors, and channel partners.
• Build partnerships with engineers, contractors, municipalities, and end users to influence specs.
• Expand into industrial water and wastewater opportunities while maintaining municipal relationships.
• Set sales objectives, forecast, and implement strategies to improve performance.
• Collaborate with engineering, product management, and project teams on proposals and pricing.
• Drive CRM utilization, sales reporting, and pipeline visibility in Salesforce.
• Support future expansion, territory development, and broader commercial initiatives.

Tools

Salesforce

Job description

Industry: Water Treatment & Environmental Solutions

Travel: 60%+

About the Opportunity

Our client is seeking an experienced, commercially driven Regional Sales Director to help lead and expand its Disinfection and Filtration business across North America. This newly established position offers a unique opportunity for a hands‑on sales leader who enjoys developing people while continuing to drive business personally.

Reporting to the Director of Sales, this individual will oversee an established team of three Regional Sales Managers while maintaining direct responsibility for strategic accounts and revenue generation. The business specializes in advanced water treatment technologies, including UV disinfection, ozone systems, and media filtration solutions serving municipal and industrial water and wastewater markets.

The ideal candidate brings a strong understanding of municipal sales cycles, established relationships within the water treatment industry, and the ability to build and strengthen channel partnerships. A key focus will be expanding the company's industrial customer base while continuing to grow its established municipal business.

Key Responsibilities

• Provide leadership, coaching, and ongoing development to a team of three Regional Sales Managers, driving accountability, performance, and revenue growth.
• Maintain direct sales responsibility for strategic opportunities involving UV disinfection, ozone treatment, and gravity/pressure filtration equipment.
• Develop and expand relationships with manufacturers' representatives, distributors, and channel partners to strengthen market coverage.
• Build strategic partnerships with consulting engineers, contractors, municipalities, and end users to influence specifications and secure new projects.
• Identify opportunities to expand into industrial water and wastewater applications while maintaining strong municipal customer relationships.
• Establish sales objectives, evaluate pipeline activity, manage forecasting, and implement strategies to improve overall commercial performance.
• Collaborate with engineering, product management, and project execution teams to develop competitive proposals, technical solutions, and pricing strategies.
• Drive consistent CRM utilization, sales reporting, and pipeline visibility through Salesforce.
• Support future team expansion, territory development, and broader commercial initiatives as the business continues to grow.

Qualifications & Experience

• 10+ years of progressive sales experience within the water treatment, wastewater, or related environmental equipment industries preferred.
• Strong background selling into municipal water and wastewater markets, ideally with at least 5–6 years of direct experience navigating municipal procurement, public bidding, and channel partner relationships.
• Previous people leadership experience, ideally managing regional or territory‑based sales professionals. High‑performing senior sales professionals with demonstrated leadership capabilities may also be considered.
• Experience selling capital equipment, engineered systems, or technical solutions requiring consultative, project‑based sales.
• Familiarity with UV disinfection, ozone treatment, gravity filtration, or pressure media filtration technologies is highly desirable.
• Demonstrated success achieving revenue targets, managing complex sales cycles, and developing long‑term customer relationships.
• Established relationships with consulting engineers, municipal decision‑makers, manufacturers' representatives, and industry partners.
• Exposure to industrial water treatment applications and a strong interest in developing new market opportunities.
• Ability to balance strategic leadership responsibilities with direct customer engagement and individual sales performance.
• Comfortable with extensive regional and national travel, approximately 60% or more.

Why Consider This Opportunity?

This is an opportunity to take on a highly visible leadership position within an established water treatment business while helping shape its next phase of growth. The role offers a combination of team leadership, direct commercial responsibility, and the ability to influence market expansion, channel strategy, and future organizational development.

For someone who enjoys being close to the customer, mentoring sales professionals, and building a business, this position offers an exciting balance of autonomy, leadership, and long‑term growth potential.