Business Development Manager

Software Placement Group; Baraboo (WI); Hybrid; USD 60,000 - 100,000; Full time

Benefits offered by this job

Health and Dental Insurance

Life and disability insurance

401K with company match

Paid holidays and vacation

Remote work when not traveling

Job summary

Software Placement Group is seeking a Business Development Manager in Baraboo, WI to own the full sales cycle for residential and light commercial water treatment equipment. You will identify opportunities, build OEM and distributor accounts, and drive growth across channels while maintaining a Salesforce CRM pipeline.

The role emphasizes technical product knowledge, proactive customer management, and collaboration with engineering and operations.

Qualifications

• 5+ years in selling residential/light commercial water treatment equipment with technical knowledge.
• Proven track record in full-cycle sales and CRM.
• Strong organizational and communication skills.
• Proficiency in Salesforce CRM and AI productivity tools.
• Willingness to travel up to 50%.

Responsibilities

• Own the full sales lifecycle from lead generation to close.
• Maintain Salesforce CRM pipeline with accurate stages and close dates.
• Advise customers on water treatment products for selection and testing.
• Manage key customer relationships and identify expansion opportunities.
• Coordinate requirements with Engineering, Product Mgmt, Operations, Purchasing, QA, and Customer Service.
• Travel for customer visits and trade shows.
• Leverage AI tools for research and market trend tracking.

Skills

Full-cycle sales

CRM management

Communication

Organization

Travel readiness

Tools

Salesforce CRM

AI productivity tools

Job description

Location: Baraboo, WI | Schedule: Full-time, with remote work when not traveling | Compensation: 2% to 3% commission on all sales, depending on margin, for 24 months (expect $20K to $40K the first year and significantly more after that)

Overview

An established contract manufacturer of electro-mechanical assemblies, with a dedicated business unit focused on water treatment systems, is seeking a Business Development Manager to drive growth in that segment. This role owns the full sales cycle—from lead generation to closed business—across OEM, distributor, dealer, and private-label channels, blending water treatment technical expertise with disciplined CRM-driven sales management. The position reports to the General Manager.

What you'll do

• Own the full sales lifecycle, including lead generation, sample testing, quotations, and commercial proposals, while building new OEM, distributor, dealer, plumbing, and private-label accounts.
• Maintain an active, qualified Salesforce CRM pipeline with accurate stages, values, and close dates to support growth objectives.
• Serve as the technical expert for water softeners, filtration, reverse osmosis, control valves, tanks, and media, helping customers with product selection, application testing, and troubleshooting.
• Manage key customer relationships through regular reviews, identifying expansion opportunities and translating customer needs into internal technical requirements, including for new products being introduced to the market.
• Coordinate customer requirements, forecasts, and supply/timing risks with Engineering, Product Management, Operations, Purchasing, Quality, and Customer Service.
• Participate in account reviews with the General Manager to highlight key priorities and risks.
• Travel 30% 50% for customer visits, supplier meetings, and trade shows.
• Utilize AI productivity tools for research, planning, and market trend tracking.

Required qualifications

• 5+ years of professional experience selling residential/light commercial water treatment equipment, with technical knowledge of water chemistry, applications, and equipment sizing.
• Proven track record in full-cycle sales and customer relationship management.
• Strong organizational, communication, and follow-through skills.
• Proficiency in Salesforce CRM and AI productivity tools.
• Willingness to travel up to 50% to visit customers and attend trade shows.

Preferred qualifications

• Hands-on expertise with softeners, filtration, RO, control valves, tanks, and media.
• Existing relationships and experience selling to OEMs, distributors, dealers, or private-label customers.
• WQA education, certification, or industry involvement.

Compensation and benefits

• 2% to 3% commission on all sales, depending on margin, for 24 months (expect $20K to $40K the first year and significantly more after that).
• Health and Dental Insurance.
• Life and disability insurance.
• 401K with company match.
• Paid holidays and vacation time.
• Ability to work from home when not traveling.

Why this role

This is an opportunity to lead technical sales growth for a specialized water treatment business within an established manufacturer, with direct visibility to the General Manager and uncapped commission potential tied to new business development.