Sales Support & Trade Show Coordinator

First Tactical; Modesto (CA); On-site; USD 52,000 - 70,000; Full time

Job summary

First Tactical is seeking a detail-oriented Sales Support & Trade Show Coordinator to support our growing Sales and Operations teams. This role emphasizes CRM data integrity, opportunity tracking, and managing domestic trade show logistics.

You will coordinate booth logistics, prepare marketing materials, and collaborate with Sales, Marketing, Product Development, and Operations to ensure timely delivery of assets and accurate reporting.

Qualifications

• 2-4 years of experience in sales operations, sales support, administration, or a similar role.
• Proficiency with CRM platforms and Microsoft Office.
• Strong organizational, multitasking, and communication skills.
• Proven ability to handle confidential information with discretion.
• Detail-oriented with a proactive, problem-solving mindset.
• Comfortable working both independently and in a team environment.

Responsibilities

• CRM Management: Maintain the integrity and accuracy of the CRM system with complete, current, actionable data.
• Coordinate opportunities with the sales team and reflect current stage accurately in the system.
• Proactively follow up with end users, dealers, and internal sales members for updates and status.
• Track opportunities from inception to completion with documentation, next steps, and follow-up activities.
• Monitor budgets, program spending, and key sales metrics to support reporting and planning.
• Lead planning and execution of domestic trade shows and conferences from start to finish.
• Coordinate booth reservations, travel arrangements, shipping, vendor communication, and timelines.
• Prepare materials: booth graphics, literature, samples, giveaways, signage, and collateral.
• Ensure materials are accurate, complete, and delivered on schedule in collaboration with Sales, Marketing, Product, and Ops.
• Develop standardized trade show checklists, timelines, and SOPs for consistent execution.
• Track trade show budgets, invoices, shipping costs, and event expenses.
• Coordinate installation and dismantle schedules and asset accounting for each event.
• Provide administrative support and maintain confidentiality in handling sensitive information.
• Proactively communicate needs, follow up on outstanding items, and resolve issues.
• Provide additional support as needed by Sales Operations Manager or the team.

Skills

CRM management

Organizational skills

Communication skills

Problem-solving

Team collaboration

Education

High school diploma or equivalent

Associate degree preferred

Bachelor's degree preferred

Tools

CRM platforms

Microsoft Office

Job description

First Tactical is seeking a detail-oriented and proactive Sales Support & Trade Show Coordinator to support our growing Sales and Operations teams. This role plays a critical part in maintaining data integrity in our CRM system (Zoho), tracking sales opportunities, managing trade show logistics, and handling day-to-day administrative tasks.

Essential Duties and Responsibilities:

• CRM Management (Zoho): Maintain the integrity and accuracy of the CRM system by ensuring customer records, contacts, opportunities, activities, and pipeline data are complete, current, and actionable.
• Partner with the sales team to ensure opportunities are updated regularly and accurately reflect the current stage of the sales process.
• Proactively follow up with end users, dealers, and internal sales team members to obtain updates and verify opportunity status.
• Monitor sales opportunities from inception through completion, ensuring appropriate documentation, next steps, and follow-up activities are recorded in the CRM.
• Track opportunity budgets, program spending, and key sales metrics to support accurate reporting, forecasting, and business planning.
• Trade Show Planning & Execution: Lead the planning and coordination of domestic trade shows and conferences, from start to finish.
• Coordinate booth reservations, registration, travel arrangements, shipping logistics, vendor communication, event timelines, and post-event follow-up.
• Prepare and distribute event materials including booth graphics, promotional literature, product samples, giveaways, apparel, signage, and marketing collateral.
• Partner with Sales, Marketing, Product Development, and Operations to ensure all event materials are accurate, complete, and delivered on schedule.
• Develop and maintain standardized trade show checklists, timelines, and operating procedures to ensure consistent event execution.
• Track trade show budgets, invoices, shipping costs, and event expenses.
• Coordinate installation and dismantle schedules while ensuring booth assets are properly accounted for before and after each event.
• Administrative Support: Perform administrative duties such as scheduling, document preparation, internal communication, and general operations support.
• Confidentiality & Accuracy: Maintain a high level of confidentiality when handling sensitive sales and business information. Ensure work is completed with a high degree of accuracy and attention to detail.
• Proactive Communication: Anticipate team and upcoming event needs, follow up on outstanding items, and take initiative to identify and resolve issues before they escalat .
• Other Duties: Provide additional support as needed by the Sales Operations Manager or broader team.

Experience/Education:

• 2-4 years of experience in sales operations, sales support, administration, or a similar role.
• High school diploma or equivalent required; associate or bachelor’s degree in business, Communications, or related field preferred.
• Proficiency with CRM platforms and Microsoft Office
• Strong organizational, multitasking, and communication skills.
• Proven ability to handle confidential information with discretion.
• Detail-oriented with a proactive, problem-solving mindset.
• Comfortable working both independently and in a team environment.

PHYSICAL DEMANDS/WORK CONDITIONS:

• Requires working indoors in environmentally controlled conditions.
• Frequently required to stand, walk, use hands and fingers to handle and feel, and reach with hands and arms.
• Must be able to stand or sit for prolonged periods of time.
• Requires repetitive hand movements and fine coordination, including use of a computer keyboard.
• Occasionally required to lift and/or move up to 30 pounds (e.g., tradeshow materials or office supplies).

Equal Employment Opportunity - As a Federal Contractor, First Tactical, LLC., abides by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). First Tactical, LLC., is proud to be an Equal Opportunity/Affirmative Action Employer and is committed to attracting, retaining, and developing a highly qualified, diverse, and dedicated work force. First Tactical, LLC., hires and promotes people on the basis of their qualifications, performance, and abilities. We support the establishment and maintenance of a workplace that fosters trust, equality, and teamwork, in which all employees recognize and appreciate the diversity of individual team members. We provide all qualified applicants for employment and employees with equal opportunities for hire, promotion, and other terms and conditions of employment, regardless of their race, color, religion, gender, sexual orientation, gender identity, national origin/ethnicity, age, physical or mental disability, genetic factors, military/veteran status, or any other status or characteristic protected by federal, state, and/or local law. First Tactical, LLC., will consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state, and local laws.

ITAR Requirements - To conform to U.S. Government commercial space technology export regulations, including the International Traffic in Arms Regulations (ITAR), 8 U.S.C. § 1324b(a)(3), applicants for employment at First Tactical, LLC., must be a U.S. citizen or national, lawfully admitted for permanent residence into the U.S. (i.e. current green card holder), or lawfully admitted as a refugee or granted asylum under 8 U.S.C. § 1157-1158.