Sales Representative

Anderson Equipment Company; Manchester (NH); On-site; USD 60,000 - 150,000; Full time

Job summary

Anderson Equipment Company is seeking a Heavy Equipment Sales Representative to sell and rent equipment and attachments within an assigned territory in the Northeast. You will work with a supportive team and leverage planning tools, training, and a large fleet of equipment to meet customer needs.

Residence in the territory is required to maximize community exposure and foster relationships with customers, with daily travel to job sites and meetings.

Qualifications

• Work experience in Heavy Equipment, Auto, or related industry.
• Proven track record of achieving sales, revenue targets, or financial goals.
• Excellent customer service and presentation skills with dependable follow-up.
• Strong problem-solving skills and financial creativity.
• Must travel daily within the sales territory; valid driver’s license required.

Responsibilities

• Sell and rent equipment and attachments within an assigned geographic territory.
• Grow territory to achieve annual sales revenue and market share targets.
• Develop customized equipment and financial solutions to meet customer needs.
• Maintain ongoing relationships with customers by coordinating with Service, Parts and Rental teams.

Skills

Sales experience

Customer service

Problem-solving

Territory travel

Communication

Education

Bachelor’s/Associate degree in finance/marketing/business

Job description

Company Profile

Anderson Equipment Company is one of the largest heavy equipment distribution companies in the Northeast. It is a family‑owned, private company that has consistently grown and achieved financial success for almost 90 years. Currently in its third generation of family ownership and management, the company spans six states – West Virginia, Pennsylvania, New York, New Hampshire, Vermont, and Maine with 19 branch locations.

Job Description Summary

Heavy Equipment Sales Representative has opportunity to sell and rent equipment and attachments in an assigned geographic territory. Anderson Equipment Company will support sales representative with sales planning tools, a comprehensive training program with dedicated Branch Manager coaching, and an extensive fleet of construction, mining, paving, and forestry equipment and attachments. The Sales Representative must grow territory to achieve annual sales revenue and market share targets by understanding customer needs, identifying sales opportunities, and developing customized equipment and financial solutions. The Sales Representative must reside in the territory to maximize community exposure to Anderson and maintain ongoing relationships with customers, resolving issues quickly by utilizing internal contacts with Service, Parts, and Rental departments at the branch.

Required Qualifications

• Work experience in Heavy Equipment, Auto, or related industry.
• Work experience that demonstrates a proven track record of achievement of sales, revenue targets, or financial goals.
• Excellent customer service and presentation skills with a focus on dependable follow‑up and responsiveness.
• Strong problem‑solving skills and financial creativity.
• Position requires daily traveling within the sales territory to customer job sites and meetings. Must have a valid driver’s license and the ability to meet the company’s driver policy requirements.
• Bachelor’s or Associate’s degree with a finance, marketing, or business concentration (preferred).

Compensation and Benefits

• Compensation range depends on Sales Rep ability to achieve revenue and bonus targets: $60,000–$150,000.
• Compensation consists of salary, commission, and bonuses based on achieving annual targets.
• Benefits include Medical, Prescription Drugs, Dental, Vision, Life Insurance, STD, LTD, Health Savings Account, Employee Assistance Program, and Paid Time Off (PTO).
• Retirement savings is a 401(k) plan with match and profit sharing contributed by the Company.
• The Company supports professional development through career advancement opportunities, transfers to other branch locations, tuition reimbursement, and company‑sponsored training programs.