Sales Planning Manager, Wet Dog – Mars Petcare

Mars; Franklin (TN); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Bonus

Job summary

Mars Petcare in Franklin, TN seeks a Sales Planning Manager for the Wet Dog brand. You will lead end-to-end planning, drive growth, profitability, and multi-year strategy through close collaboration with marketing, customer teams, and cross-functional partners.

The role requires a Bachelor’s degree and 5+ years in sales/analytics within CPG. You will translate complex data into actionable insights and guide in-store execution with internal stakeholders and retailers.

Qualifications

• Bachelor’s degree required.
• 5+ years of sales/category/analytics/marketing experience in the CPG industry.
• Ability to build collaborative partnerships with retail customers, account teams, and internal stakeholders.
• Ability to understand and distill complex data into actionable insights.

Responsibilities

• Serve as the critical link between Customer/Brand and Field Sales, relaying feedback to stakeholders.
• Partner with Brand Marketing to identify and drive share growth opportunities and strategies.
• Coordinate with merchandising to develop in-store displays, field materials and selling tools.
• Lead internal planning processes and update key stakeholders with progress.
• Lead weekly and deep-dive meetings to address strategic and tactical account needs and annual planning milestones.
• Customize category toolkit to support shopper dynamics and growth opportunities.
• Develop compelling brand and new item selling stories that tie into category objectives.
• Provide field perspective on innovation/renovation projects from gate to implementation.
• Attend portfolio/brand presentations with strategic accounts and lead joint business plans.

Skills

Stakeholder management

Data analytics

Communication skills

Strategic thinking

Education

Bachelor’s Degree

Job description

Job Description:

Sales Planning Manager, Wet Dog – Mars Petcare

Franklin, TN

This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

The Sales Planning Manager drives overall growth, profitability, and multi-year strategy of a specific brand through leading the end-to-end business management and collaboration between marketing, customer management, and cross-functional team. Operating in the center of Sales Planning Managers, Portfolio Growth teams, and field teams, this position ensures an enterprise-wide perspective is maintained for all accountable brands.

What are we looking for?

• Bachelor’s Degree
• 5+ years of sales/category/analytics/marketing experience within CPG industry
• Demonstrated ability to build collaborative partnerships with retail customers, account team, and internal business stakeholders
• Ability to understand complex data sources to develop and influence strategy and execution
• Strong analytic skills and ability to distill complex data into simple stories

What would be your key responsibilities?

• Critical link between Customer / Brand for Field Sales Team, bringing the Customer Development feedback back to the internal stakeholders
• Key partner for assigned Brand Marketing team to identify and drive execution behind share growth opportunities and strategy.
• Serve as liaison with internal merchandising teams develop in store displays, field materials and selling tools
• Internal customer development lead for assigned brands for internal planning processes including providing updates to various key stakeholders
• Lead Weekly/Periodic/Deep Dive Key Customer Meetings to Address Strategic and Tactical Account Needs & Deliver Annual Planning Milestones
• Customization of category/brand toolkits to support category shopper dynamics and growth opportunities.
• Partner with marketing to develop compelling Brand & New Item selling stories for their assigned brands that tie back into overarching Petcare category & organization objectives.
• Responsibility of shepherding and providing sales perspective on innovation/renovation projects inclusive of compiling AB/ER SOP and providing Field perspective/feedback from charter gate to implementation
• Attends and represents portfolio/brand presentations with strategic and developmental accounts
• Co-Develop Strategic Joint Business Plans with Brand Marketing and Account Teams
• Sales Representation in Portfolio Growth Teams

What can you expect from Mars?

• Work with over 150,000 diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.