Sales & Partnerships Manager — Live Entertainment (Hybrid)

Free Association Live

New York (NY)

Hybrid

USD 120,000 - 170,000

Full time

14 days+

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Job summary

Free Association Live is expanding its NYC footprint with a resident production of Magic Mike Live. The Sales Manager will lead strategic sales initiatives, grow group bookings, and cultivate relationships with tour operators, hotels, and travel partners to maximize revenue in a competitive NYC market.

The role requires 4+ years in sales management within entertainment/hospitality, a Bachelor’s degree or equivalent, and travel willingness.

Qualifications

Bachelor’s degree or equivalent professional experience.
4+ years of sales management experience in entertainment, hospitality, or live events.
Established relationships within NYC travel trade, concierges, ticket brokers, wholesalers, tour operators, and tourism partners.
Willingness to travel domestically and internationally as needed for trade shows, partner visits, and company meetings.

Responsibilities

Build, execute, and optimize strategic sales plans across consumer direct, group, broker, and trade channels to meet and exceed revenue goals.
Identify and cultivate relationships with corporate clients, tourism networks, travel planners, concierge, group booking agents, DMCs, and entertainment buyers.
Monitor sales performance, conversion trends, and segment mix, adjusting strategies to maximize revenue while protecting brand value.
Serve as the primary point of contact for all group-related business, including tour operators, group booking agents, travel planners, meeting planners, DMCs, student/youth groups, and social/affinity organizations.
Grow distribution channels through strategic engagement with NYC hotels, concierge desks, travel trade partners, tour operators, and ticket brokers.
Represent Magic Mike Live at networking events, B2B and B2C trade shows, tourism meetings, and industry conferences across NYC and key feeder markets to expand reach and generate demand.
Build and maintain strong relationships with NYC Tourism + Conventions and other tourism organizations to support FAM tours, domestic/international travel trade initiatives, and citywide campaigns.
Work closely with internal teams and external agency partners to align messaging, optimize partner-driven campaigns, and ensure consistent execution across all channels.
Communicate partner needs, rates, and account activity to internal stakeholders for seamless execution.
Collaborate with global Free Association Live teams to support multi-market strategy, share performance insights, and resolve challenges.
Support the Vice President, Sales & Revenue with special projects and business needs as required.
Learn and utilize CRM platform Spektrix for reporting, identify growth opportunities, and review group sales pipeline.