Sales Operations & Enablement Specialist

NSF; Ann Arbor (MI); On-site; USD 50,000 - 70,000; Full time

Job summary

NSF is seeking a Sales Operations Specialist in the United States to support the Water North America sales team. This developmental role provides hands-on experience with sales workflows, tools, and customer engagement, including AI-enabled process improvements.

You will engage in trade show strategy, lead management, Salesforce execution, and structured cold calling to generate meetings for the sales team, advancing toward future sales roles.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 1–3 years of experience in sales support, operations, or related field.
• Proficiency in Salesforce and Microsoft Excel.
• Strong attention to detail and problem-solving skills.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with CRM systems, especially Salesforce.
• Experience using data tools or reporting tools.
• Familiarity with sales prospecting tools (e.g., Cognism or similar).
• Experience leveraging AI tools for business workflows.
• Advanced Excel skills (Macro, Pivot Tables, VLOOKUP).

Responsibilities

• Support the Sales Director and sales team in daily operational workflows.
• Maintain accuracy and completeness of data in Salesforce.
• Assign and route inbound leads from multiple queues using defined logic.
• Ensure timely follow-up and resolution of assigned leads.
• Manually enter leads into Salesforce when required and coach sellers on required data fields.
• Support development of call lists and target account lists in collaboration with sellers.
• Own coordination and preparation for assigned trade shows.
• Act as the central point of organization across sales, marketing, and program teams.
• Maintain and distribute all planning documents, timelines, and materials.
• Build and manage exhibitor lists for targeted trade shows.
• Identify which exhibitors are NSF certified and document certification details.
• Use AI tools and process improvements to increase efficiency of this task.
• Enrich exhibitor data by incorporating: Sales team target accounts; Program team input.
• Coordinate with sales and program leaders to flag exhibitors for targeted visits, introductions, specific business discussions.
• Pre-show responsibilities: build and manage exhibitor lists; identify NSF certified exhibitors; use AI tools to improve efficiency.
• During and post-show responsibilities: capture and enter leads into Salesforce; ensure data quality; track ROI.
• Support planning of webinars and outreach communications; participate in structured sales development activity; conduct cold outreach 4–6 hours weekly.
• Sales development: plan webinars, outreach, generate and qualify meetings, track activity.
• Salesforce and data management: lead assignment, updates, basic reports/dashboards; coordinate with IT teams to request improvements.
• Meeting and workflow support: schedule coordination, meeting prep, notes, follow-ups, project coordination.
• AI and process improvement: use AI tools, develop repeatable processes, validate outputs.

Skills

Sales support

Attention to detail

Communication

Problem solving

Education

Bachelor's degree in business/marketing or related field

Tools

Salesforce

Microsoft Excel

Office Suite

Job description

NSF is seeking a Sales Operations Specialist in the United States to support the Water North America sales team. This developmental role provides hands-on experience with sales workflows, tools, and customer engagement, including AI-enabled process improvements.

You will engage in trade show strategy, lead management, Salesforce execution, and structured cold calling to generate meetings for the sales team, advancing toward future sales roles.