Sales & Marketing Leader – Start‑Up Community (Hybrid)

Kendal at Lexington; California; Híbrido; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

The Kendal Corporation in Humboldt County seeks a Sales and Marketing Consultant to lead the pre‑sales through occupancy for Humboldt Commons. This full‑time, Hybrid role coordinates local partnerships, a marketing plan and budget, and a disciplined CRM process to drive deposits toward a 70 percent target and move‑ins.

You will work closely with the Lead Sales Partner, Marketing Coordinator, and external agencies while staying on site at least ten days per month and maintaining the Kendal and

Responsabilidades

• Own the sales and marketing strategy for Humboldt Commons, from pre‑sales through the deposit goal and into occupancy.
• Develop and manage the annual marketing plan and budget and steward every dollar toward measurable results.
• Drive Reservation Deposits toward the 70 percent threshold, tracking conversion at every stage of the sales funnel.
• Work through the construction period to shepherd depositors to move‑ins, supporting them through the personalization process with the necessary tools and agreements needed for construction to remain on track.
• Bring proven start‑up methods to a new community and adjust quickly as the local market responds.
• Work closely with local partners in Humboldt County so the community's voice and character come through in every message.
• Shape local positioning to reflect the place, resonates with prospective residents, and moves interest toward deposits.
• Keep the Kendal brand and Humboldt Commons brand standards consistent across all channels and materials.
• Partner with the marketing agency, Varsity Marketing, Your Tour floor plan tool, and Moving Station to plan creative and enticing marketing campaigns to drive engagement and buying decisions.
• Partner with CMO and the TKC marketing team on database tactics and sales enablement to drive the sales team toward success.
• Be on site with the Humboldt team at least ten days each month, present for the work and the relationships that carry it.
• Be responsible for board reporting and attending board meetings and all special events.
• Stay close to the local market, the sales team, and the prospects who are considering Humboldt as home.
• Monitor market and competitive conditions in Humboldt County, and refine outreach and pricing strategy as needed.
• Represent Life Plan Humboldt in the local community, building relationships that raise awareness and drive interest.
• Share sales and marketing strategy, start‑up lessons, and occupancy‑building practices that can be applied across the Affiliates.
• Contribute to system‑wide sales and marketing projects as capacity allows, in coordination with the CMO.

Conocimientos

Sales and Marketing Strategy

CRM discipline

Herramientas

Salesforce

Descripción del empleo

The Kendal Corporation in Humboldt County seeks a Sales and Marketing Consultant to lead the pre‑sales through occupancy for Humboldt Commons. This full‑time, Hybrid role coordinates local partnerships, a marketing plan and budget, and a disciplined CRM process to drive deposits toward a 70 percent target and move‑ins.

You will work closely with the Lead Sales Partner, Marketing Coordinator, and external agencies while staying on site at least ten days per month and maintaining the Kendal and