Senior Living Sales & Marketing Coordinator (Hybrid)

Abhomes; Milwaukee (WI); Hybrid; USD 50,000 - 71,000; Full time

Job summary

American Baptist Homes of the Midwest in Milwaukee is seeking a Sales & Senior Living Marketing Coordinator to guide prospective residents and families through the senior living journey while supporting sales, marketing, lead management, and customer experience initiatives.

You will build relationships, deliver exceptional service, and collaborate with community teams across multiple locations. The role combines remote work with on-site support for events and tours in the Milwaukee metro area.

Qualifications

• High School Diploma or GED required.
• Prior sales experience in a consultative or relationship-driven environment.
• Experience in senior living, healthcare, hospitality, or customer service preferred.
• Strong communication, organizational, and time management skills.
• Ability to travel between supported communities as needed.
• Experience using CRM systems and Microsoft Office applications preferred.

Responsibilities

• Serve as the first point of contact for phone, email, website, referral, and digital inquiries.
• Conduct discovery conversations to understand resident needs, care requirements, financial considerations, and timelines.
• Qualify leads and maintain detailed records in the WelcomeHome CRM system.
• Coordinate tours, prepare sales teams with prospect information, and conduct post-tour follow-up.
• Maintain consistent communication and lead nurturing throughout the sales process.
• Support marketing initiatives, events, email campaigns, and community outreach efforts.
• Generate reports and support sales leadership with pipeline and conversion metrics.
• Provide on-site assistance at communities during events, tours, and special projects as needed.
• Deliver a warm, supportive, and professional experience for prospective residents and families.

Skills

Sales experience

CRM experience

Strong communication

Organizational skills

Time management

Relationship-building

Travel between communities

Education

High School Diploma or GED

Tools

Microsoft Office

CRM software

Job description

American Baptist Homes of the Midwest in Milwaukee is seeking a Sales & Senior Living Marketing Coordinator to guide prospective residents and families through the senior living journey while supporting sales, marketing, lead management, and customer experience initiatives.

You will build relationships, deliver exceptional service, and collaborate with community teams across multiple locations. The role combines remote work with on-site support for events and tours in the Milwaukee metro area.