Growth-Driven Community Marketing & Sales Director

Reflections Retirement Community; Marion (IN); On-site; USD 62,000 - 65,000; Full time

Benefits offered by this job

Advancement opportunities

Medical, dental, vision benefits

401(k) with employer match

Paid Time Off

Wellness programs

Referral program

Job summary

Reflections Retirement Community in Marion, IN is seeking a full-time Marketing & Sales professional to drive occupancy through integrated strategy across digital and traditional channels. You will lead campaigns, nurture referrals from physicians and senior networks, and deliver compelling tours to families.

The role emphasizes relationship-building, data-driven decision-making, and strong closing skills to convert inquiries into residents.

Qualifications

• Associates Degree preferred.
• Valid Driver's License.
• 3+ years previous sales, marketing, or community outreach required.
• Assisted/Supportive Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Lead the Community marketing and sales program to achieve optimal resident occupancy.
• Foster relationships with physicians, Senior Centers, and home health to maximize referrals.
• Promote a positive social media presence and reflect our mission and values.
• Oversee marketing channels, including paid advertising, digital platforms, and outreach.
• Bridge marketing and sales with campaigns and outreach to generate leads and drive revenue.
• Deliver tailored tours for prospective residents and families.
• Implement follow-up strategies to nurture inquiries.
• Manage the CRM to track leads and optimize efforts.

Skills

Communication

Interpersonal skills

Closing skills

Market analysis

CRM usage

Prospecting

Education

Associates Degree preferred

Job description

Reflections Retirement Community in Marion, IN is seeking a full-time Marketing & Sales professional to drive occupancy through integrated strategy across digital and traditional channels. You will lead campaigns, nurture referrals from physicians and senior networks, and deliver compelling tours to families.

The role emphasizes relationship-building, data-driven decision-making, and strong closing skills to convert inquiries into residents.