Sales Manager (Pennsylvania)

Green Thumb Industries (GTI); Pennsylvania; On-site; USD 90,000 - 130,000; Full time

Job summary

Green Thumb Industries is seeking a Sales Manager to oversee our PA cannabis program. You will drive distribution targets and revenue growth, manage the sales team, educate customers, and develop sales and production strategies.

This role involves extensive field activity in PA dispensaries and requires a proactive, extroverted approach. The position emphasizes building strong customer relationships, meeting forecasts, and collaborating with finance and operations to optimize revenue.

Qualifications

• Bachelor's degree required.
• 4+ years of outside sales experience, preferably in CPG/f&B.
• Knowledge of cannabis industry, regulations, market trends, and competition is highly preferred.
• Demonstrated experience of exceeding sales quotas.
• Proven ability to build and execute a sales strategy to generate and develop new business.
• Experience with P&L and budget management.
• Working knowledge of Microsoft Office tools and sales systems (e.g. Salesforce).

Responsibilities

• Oversee all functions of the sales lifecycle including forecasting, relationship management, negotiations, and lead conversion.
• Develop annual and quarterly revenue plans and prepare monthly sales reports by product and channel.
• Ensure stores have proper inventory levels through sales tools and in-store visits.
• Provide insights on sales drivers and identify opportunities for growth.
• Attend industry events to stay current on trends and engage with customers.
• Collaborate with Finance and Operations on forecasting, budgeting, and sales processes.

Skills

Relationship management

Negotiation

Strategic thinking

Communication skills

Self-motivation

Education

Bachelor's degree

Tools

Salesforce

Microsoft Office

Job description

The Role

Green Thumb is seeking a talented Sales Manager to oversee our PA cannabis program. As a Sales Manager, you will be responsible to ensure we meet and exceed our distribution targets and revenue growth targets. As a process manager you will be responsible for maximizing our sales team potential, influencing and educating our customers, developing sales & production strategies, maintaining budget/sales forecasts and manage the overall execution of the sales plan. You thrive in a growth, gritty environment and aren’t afraid to roll up your sleeves and dive in. This role is best suited for an extroverted go-getter who doesn’t mind phone calls, driving and ample facetime. You will be in dispensaries often interacting with a variety of clientele. Above all, you will embody Green Thumb’s people first culture.

The Role

Green Thumb is seeking a talented Sales Manager to oversee our PA cannabis program. As a Sales Manager, you will be responsible to ensure we meet and exceed our distribution targets and revenue growth targets. As a process manager you will be responsible for maximizing our sales team potential, influencing and educating our customers, developing sales & production strategies, maintaining budget/sales forecasts and manage the overall execution of the sales plan. You thrive in a growth, gritty environment and aren’t afraid to roll up your sleeves and dive in. This role is best suited for an extroverted go-getter who doesn’t mind phone calls, driving and ample facetime. You will be in dispensaries often interacting with a variety of clientele. Above all, you will embody Green Thumb’s people first culture.

Up to 50% travel throughout the state of Pennsylvania is required.

Responsibilities

• Oversee all functions of the sales lifecycle including sales forecasting, direct relationship management and development, negotiation of buying agreements and lead conversion, deal evaluations and approvals
• In partnership with CGM, develop annual and quarterly revenue plans, prepare monthly sales reports by product and channel to evaluate brand and product performance and develop annual and quarterly sales plans.
• Ensure stores have proper inventory levels through sales tools, smart communication and in-store visits
• Understand and provide insights on sales drivers and recommend new opportunities to drive incremental growth
• Attend cannabis industry trade shows, conferences, conventions, and other professional events in an effort to stay current on industry trends as well as to interact with potential and existing customers.
• Partner with Finance and Operations on the following activities: forecasting activities, developing revenue targets, budgeting and developing sales operations processes and compensation plans.
• Monitor the market to observe emerging trends and competition.
• Work with Branding and Marketing teams to develop advertising strategy and promotional activities.

Qualifications

• Bachelors degree required
• 4+ years of outside sales preferably in consumer packaged goods (food & beverage, preferred)
• Knowledge of cannabis industry, regulations, market trends and competition highly preferred
• Demonstrated experience of exceeding sales quotas
• Proven ability to build and execute a sales strategy to generate and develop new business
• Experience of P&L and budget management
• Working knowledge of Microsoft Office tools
• Experience working in sales management systems (i.e. Salesforce)
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
• Adapts and thrives in a demanding, fast-paced environment
• Possesses a high level of critical thinking
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
• Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry