Sales Manager, Mid-Market Account Management

Meta; Austin (TX); On-site; USD 182,000 - 262,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking an experienced Sales Manager to lead a team of account managers serving mid-market CPG and Ecommerce advertisers across Meta's family of apps. You will drive revenue by coaching on consultative advertising strategies, strengthening client relationships, and delivering measurable outcomes for brands navigating digital commerce and performance marketing.

You will shape how clients leverage Meta’s advertising platform to reach consumers, drive conversions, and scale businesses,

Qualifications

• 10+ years in digital advertising sales or related client-facing role.
• Experience leading teams in an ad sales or account management organization.
• Experience working with CPG or Ecommerce advertisers on performance marketing.
• Experience using data and advertising metrics to guide client strategy and team decisions.

Responsibilities

• Lead and develop a team of account managers for mid-market CPG and Ecommerce advertisers on Meta's ads platform.
• Define and execute a strategic vision for the mid-market segment and set priorities aligned to revenue goals.
• Coach team on consultative selling, campaign optimization, and stakeholder management across cross-functional partners.
• Partner with marketing, product, measurement, and operations to deliver integrated solutions for client needs.
• Analyze performance data to identify trends and adjust go-to-market strategies.

Skills

Digital advertising sales

Team leadership

Advertising metrics

Cross-functional collaboration

CPG/Ecommerce advertising

Go-to-market strategy

Client relationship management

Tools

Conversions API (CAPI)

Marketing Mix Modeling (MMM)

Job description

Meta is looking for an experienced Sales Manager to lead a team of account managers focused on growing mid-market Consumer Packaged Goods and Ecommerce advertisers across Meta's family of apps and services. and is not remote eligible. In this role, you will drive revenue growth by coaching your team to develop consultative advertising strategies, deepen client relationships, and deliver measurable business outcomes for brands navigating the intersection of digital commerce and performance marketing. You will shape how mid-market CPG and Ecommerce clients leverage Meta's advertising platform to reach consumers, drive conversions, and scale their businesses.

Sales Manager, Mid-Market Account Management Responsibilities:

• Lead and develop a team of account managers responsible for growing a portfolio of mid-market CPG and Ecommerce advertisers on Meta's advertising platform
• Define and execute a strategic vision for the mid-market CPG and Ecommerce segment, identifying growth opportunities and setting team priorities aligned to revenue goals
• Coach account managers on consultative selling techniques, campaign optimization strategies, and stakeholder management across internal partners (cross-functional teams, specialists, leadership) and external clients
• Partner with cross-functional teams including marketing, product, measurement, and operations to deliver integrated solutions that address CPG and Ecommerce client needs
• Analyze team and portfolio performance data to identify trends, surface insights, and adjust go-to-market strategies for the CPG and Ecommerce vertical
• Represent the mid-market CPG and Ecommerce segment in cross-functional planning discussions, contributing to product feedback loops and vertical-specific initiatives
• Develop and maintain relationships with key mid-market clients and agency partners to support account growth and retention
• Drive operational excellence across the team by establishing scalable systems, repeatable frameworks, and structured processes for pipeline management, forecasting, and account planning
• Filter and prioritize organizational communications to maintain team focus, translating business changes into clear and actionable guidance
• Build and sustain team culture and cohesion across a distributed team, fostering connection through in-person engagement and deliberate team-building efforts
• Recruit, onboard, and retain account management talent, building a high-performing team culture grounded in accountability and client impact

Minimum Qualifications:

• 10+ years of experience in digital advertising sales, account management, or a related client-facing commercial role
• Experience managing or developing teams in an advertising sales or account management organization, including in an interim lead, pod lead, or similar capacity, within a high-volume, fast-paced environment
• Experience building scalable systems and repeatable frameworks to drive team efficiency and consistency
• Experience working with CPG or Ecommerce advertisers on performance marketing, brand campaigns, or digital commerce strategies
• Experience using data and advertising metrics to drive client strategy and team decision-making, including familiarity with measurement frameworks such as attribution, incrementality, or return on ad spend
• Experience collaborating cross-functionally with product, marketing, and operations teams to develop and execute go-to-market strategies

Preferred Qualifications:

• Familiarity with Ecommerce advertising solutions including catalog-based advertising, dynamic ads, or conversion optimization products
• Familiarity with measurement solutions including Conversions API (CAPI), incrementality testing, marketing mix modeling (MMM), or attribution reporting
• 2+ years of experience managing and developing teams at scale in an advertising sales or account management organization, including experience navigating high-volume and fast-paced environments
• Experience managing mid-market advertiser portfolios at scale within a digital advertising platform environment
• Track record of building and scaling account management processes that improve team efficiency and client outcomes
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with Ecommerce, direct-to-consumer, or venture-backed advertisers in a sales or account management capacity
• Experience leading teams through organizational transitions, restructures, or go-to-market changes

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affinitive Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$182,000/year to $262,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.