Sales Manager, Convenience

Cirkul; Tampa (FL); On-site; USD 124,000 - 186,000; Full time

Benefits offered by this job

Competitive salary based on experience

Generous benefits and 401k match

Employee discounts on Cirkul products

New corporate office space with great amenities

Job summary

Cirkul, a growing beverage technology company, seeks a Sales Manager for the Convenience channel. This role focuses on driving sales and managing relationships within retail environments, requiring a strong background in CPG sales and exceptional analytical and communication skills. Join a mission to promote hydration by helping customers transition to healthier options while being part of a rapidly expanding team in Tampa.

Qualifications

• 7+ years of experience in CPG sales, category management, or trade marketing, with a strong focus on convenience.
• Proven success in managing retail accounts and driving revenue growth.
• Experience interpreting syndicated and POS data to inform business decisions.

Responsibilities

• Own and exceed sales targets for the convenience channel across key retail accounts.
• Build and execute comprehensive sales plans that drive volume, velocity, and brand visibility.
• Communicate with clarity and maintain high standards for data accuracy.

Skills

Sales Management

Category Management

Analytical Skills

Communication Skills

Relationship Building

Education

Bachelor's degree in Business or Marketing

Tools

Google Workspace

Job description

1 week ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

What is Cirkul?

Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.

What is Cirkul?

Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.

The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.

What is this role?

The Sales Manager, Convenience at Cirkul is a strategic and operational leader responsible for accelerating growth in the convenience retail channel. This role blends category management expertise with direct sales execution - owning account relationships, growing shelf presence, and ensuring our products deliver in high-velocity, impulse-driven environments. You’ll serve as a critical connector between internal teams and retail partners, using data, insights, and executional excellence to drive revenue, expand distribution, and enhance the shopper experience across the C-store landscape.

What does an average day look like?

Driving Results:

• Own and exceed sales targets for the convenience channel across key retail accounts.
• Identify performance gaps by market or store and take action — whether it’s a stocking issue, merchandising challenge, or promotional need.
• Optimize assortment, pricing, and promotional strategies to grow sales and profit.
• Manage trade spend effectively to maximize ROI and brand impact at retail.
  
  

Taking Ownership:

• Build and execute comprehensive sales plans that drive volume, velocity, and brand visibility.
• Lead conversations internally and externally about what’s working and what’s not with a bias toward solutions and accountability.
• Ensure product availability and execution by partnering closely with store-level teams, distributors, and operations.
  
  

Making Decisions:

• Analyze sales, syndicated data, and shopper insights to drive fact-based decisions.
• Adjust tactics based on store-level trends, seasonality, and competitive dynamics.
• Create channel-specific strategies that align with company objectives while meeting the unique needs of convenience shoppers.
  
  

Cultivating Relationships:

• Build strong, trusted partnerships with retail buyers, distributors, and store operators.
• Collaborate cross-functionally with Marketing, Supply Chain, Finance, and Product teams to deliver cohesive retail programs.
• Represent Cirkul externally with professionalism and internally as a subject-matter expert on the channel.
  
  

Instilling Trust:

• Communicate with clarity, consistency, and transparency both internally and externally.
• Deliver against commitments and maintain high standards for data accuracy, reporting, and follow-through.
• Ensure all retail activations uphold Cirkul’s quality, integrity, and brand reputation.
  
  

Customer Focus:

• Understand the mindset of the convenience shopper and how to win at retail.
• Tailor programs to resonate within the unique context of the C-store environment.
• Champion customer insights to influence product launches, marketing plans, and merchandising.
  
  

What background should you have?

• 7+ years of experience in CPG sales, category management, or trade marketing, with a strong focus on convenience.
• Proven success in managing retail accounts, securing shelf space, and driving revenue growth.
• Experience interpreting syndicated and POS data to inform business decisions.
• Strong understanding of promotional planning, retail execution, and shopper behavior in high-velocity environments.
• Exceptional communication, relationship-building, and organizational skills.
• Proficiency in Google Workspace (Slides, Sheets, Docs); familiarity with retailer systems and portals is a plus.
• Bachelor's degree in Business, Marketing, or a related field.
  
  

What do we offer?

• Competitive salary based on experience and market
• Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
• Employee discounts on Cirkul products
• New corporate office space with great amenities
• Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
• A culture that rewards results
  
  

Please review our privacy policy here.

Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Industries

  Technology, Information and Internet, Software Development, and IT Services and IT Consulting

Referrals increase your chances of interviewing at Cirkul by 2x

Sign in to set job alerts for “Sales Manager” roles.

Tampa, FL $124,000.00-$186,000.00 5 days ago

Market Manager- Southern Florida - Trinity River Distillery

Sales Execution Manager, Beverage - Southeast

Tampa, FL $149,133.00-$195,000.00 3 hours ago

Tampa, FL $95,000.00-$155,000.00 21 hours ago

Tampa, FL $91,225.00-$141,450.00 1 week ago

Regional Sales Manager, Mid-Market, Tampa

Tampa, FL $160,000.00-$240,000.00 1 week ago

Clearwater, FL $150,000.00-$210,000.00 6 days ago

Sales - Field Account Manager, Redi Carpet

Territory Sales Manager (Central Florida)

Tampa, FL $91,225.00-$141,450.00 3 days ago

Director of New Business Local Sales, Tampa

Tampa, FL $85,000.00-$140,000.00 5 days ago

Tampa, FL $65,000.00-$75,000.00 2 weeks ago

Multi-Specialty Account Manager - Tampa, FL

Tampa, FL $39,000.00-$125,000.00 6 days ago

Outside Sales Account Manager - Automation & Motion Control Components and Solutions

Sales - Field Account Manager, Redi Carpet

Sales Manager (Veterinary Sales) - West Tampa, FL

Tampa, FL $80,000.00-$100,000.00 6 days ago

Tampa, FL $50,000.00-$200,000.00 3 weeks ago

Tampa, FL $60,000.00-$100,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.