Sales Manager - BMW of Fairfax

Sonic Automotive; Fairfax (VA); On-site; USD 70,000 - 110,000; Full time

Job summary

BMW of Fairfax is seeking a dynamic Sales Manager to lead our dealership's sales performance, guest experience, and teammate development. You will forecast sales, manage a team, and train staff daily.

The role emphasizes mentoring, setting objectives with the sales team, reviewing metrics, and ensuring a high‑quality guest experience across all touchpoints.

Qualifications

• Strong automotive sales experience.
• Experience leading, training and motivating others.
• Excellent communication skills.

Responsibilities

• Forecast monthly and yearly unit sales and gross profit objectives.
• Meet daily with sales staff to review results and plan actions.
• Lead sales meetings and on-the-job training.
• Ensure guests have the best possible experience and oversee vehicle condition and floor traffic.

Skills

Automotive sales leadership

Team training & mentoring

Excellent communication

Forecasting & analysis

Job description

BMW OF FAIRFAXis one of the fastest growing brands within the automotive industry. We are building a business based on doing things the right way. From the way we treat our guests, take pride in our work and share opportunities for our employees to grow as we grow. We are proud of what we're doing here and would love to tell you about our opportunities!

Purpose:

The Sales Managerensures that the dealership meets its goals surrounding sales performance, guest experience, and teammate training and morale. The ideal candidate brings a tremendous amount of energy that can sustain each day. The right person for this job is a mentor, a spark plug, and passionate.

(The Sales Manager Position has a Pay Scale consisting of the following elements and ranges. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit .)

Duties and Responsibilities:

• Determine monthly and yearly forecasts in terms of unit sales, gross profit objectives, and departmental profits.
• Forecast monthly with each salesperson to establish objectives in terms of the number and type of customers coming into the dealership, closing percentages in each category, time utilization, prospecting efforts, unit sales, and projected income.
• Meet with each salesperson as early as possible every day to review yesterday’s results and today’s plan of action.
• Conduct sales meetings.
• Provide on the job training for salespeople.
• Ensure that salespeople are following an established playbook for success.
• Review monthly commission sheets, productivity reports, salespersons’ monthly forecast, and profit performance with the Dealer by salesperson and as a department.
• Ensure that every guest receives the best possible experience.
• Check the condition of all vehicles to ensure highest quality possible.
• Keep an accurate count of floor traffic and engage as necessary.

• Strong automotive sales experience.
• Experience leading, training and motivating others.
• Excellent communication skills.
• Excellent managerial skills.

All your information will be kept confidential according to EEO guidelines.