Sales Manager

New-Hanover-House; Wilmington (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, and vision insurance

Paid time off and holidays

Professional development opportunities

Company-paid life insurance

Employee Assistance Program

Job summary

New Hanover House is seeking a motivated Sales Manager to lead the community’s sales and marketing efforts, achieve occupancy goals, and cultivate relationships with prospective residents and their families.

You will drive outreach, analyze market opportunities, and coordinate with staff to deliver a personalized, high‑quality experience that supports seniors in finding their ideal living environment.

Qualifications

• Bachelor’s degree preferred.
• Minimum 2–3 years of sales experience in senior living, healthcare, or hospitality.
• Strong communication and interpersonal skills with proven closing ability.
• Proficiency in CRM software and Microsoft Office Suite.

Responsibilities

• Develop and execute strategic sales and marketing plans to meet occupancy targets.
• Manage the full sales cycle from inquiry to move-in with a customer-focused approach.
• Build and maintain relationships with prospective residents, families, and referral sources.
• Collaborate with leadership and staff to align sales with community goals.

Skills

Sales

Negotiation

Closing skills

Communication

Interpersonal skills

Time management

Education

Bachelor's degree in Marketing or Business Administration

Tools

CRM software

Microsoft Office Suite

Job description

About New Hanover House:

At New Hanover House, we are dedicated to creating safe, comfortable, and vibrant communities where seniors can thrive. Our Sales Team plays a crucial role in ensuring our communities grow and thrive by connecting with prospective residents and their families, showcasing the value of our exceptional care and vibrant lifestyle.

We are currently seeking a dynamic, goal-driven, and customer-focused Sales Manager to join our team at New Hanover House. This role is vital in leading our sales efforts, building strong relationships, and driving occupancy growth within our senior living communities.

Why Join New Hanover House?

At New Hanover House, we foster a culture of compassion, leadership, and growth—for our residents and our team. We offer:

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Paid time off and holidays
• Ongoing professional development opportunities
• Company-paid life insurance
• Company-paid Employee Assistance Program

Position Summary:

The Sales Manager is responsible for leading the community’s sales and marketing efforts, achieving occupancy goals, and building strong relationships with prospective residents, their families, and the broader community. This role requires strategic planning, proactive outreach, and a passion for helping seniors find their ideal living environment.

Essential Duties and Responsibilities:

• Sales & Marketing Strategy:
  • Develop and execute strategic sales plans to achieve and exceed occupancy targets.
  • Conduct market analysis to identify opportunities for growth and competitive advantages.
  • Implement marketing campaigns, events, and outreach programs to generate leads.
• Lead Management:
  • Manage the entire sales process, from inquiry to move-in, ensuring a seamless and personalized experience.
  • Track and report on sales activities, lead conversions, and occupancy trends.
  • Utilize CRM software to maintain accurate records of prospects and follow-up activities.
• Relationship Building:
  • Build and maintain strong relationships with prospective residents, families, referral sources, and community partners.
  • Represent New Hanover House at community events, networking opportunities, and professional gatherings.
• Team Collaboration:
  • Work closely with the Executive Director, community staff, and corporate support teams to align sales efforts with community goals.
  • Provide training and support to team members on effective sales techniques and customer engagement.

Qualifications

• Education:
  • Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• Experience:
  • Minimum of 2-3 years of sales experience, preferably in senior living, healthcare, or hospitality.
  • Proven track record of meeting or exceeding sales targets.
• Skills:
  • Strong sales, negotiation, and closing skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in Microsoft Office Suite and CRM software.
  • Ability to work independently, manage time effectively, and adapt to a fast-paced environment.
• Physical Requirements:
  • Ability to travel locally for community outreach and networking events.
  • Occasionally lift marketing materials up to 20 lbs.
• Certifications & Requirements:
  • Must successfully pass a background check and drug screening.
  • Valid driver’s license with a clean driving record (if travel is required).