Sales Manager

ADP, Inc.; Westborough (MA); On-site; USD 68,000 - 70,000; Full time

Benefits offered by this job

401(k)

Health, Dental, Vision, Life & Volunte

Management Development Program

TEAM & Travel Discounts

Vacation, Wellness & Holiday Pay

Referral Bonus Program

Job summary

ADP, Inc. is seeking a Sales & Marketing Manager to develop and execute strategies that increase hotel revenue, occupancy, and group business. This role focuses on building strong relationships with corporate clients, meeting planners, travel partners, and community partners to expand market presence.

The Manager will work with hotel leadership and various teams to achieve sales goals, deliver exceptional service, and coordinate promotions, events, and tailored proposals for key accounts.

Qualifications

• Proven ability to generate business and build long-term client relationships.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Organizational skills and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Knowledge of local business and community markets is preferred.
• Experience with CRM systems and sales workflows is a plus.

Responsibilities

• Develop and execute sales and marketing strategies to drive hotel revenue and business growth.
• Identify and pursue new business opportunities, accounts, and market segments.
• Build and maintain strong relationships with corporate clients, groups, meeting planners, and community partners.
• Conduct sales calls, client visits, property tours, presentations, and networking activities.
• Respond to sales inquiries, prepare proposals, and negotiate contracts within hotel guidelines.
• Manage group and corporate accounts from initial inquiry through completion.
• Collaborate with Catering and Operations teams to ensure successful meetings, events, and group stays.
• Monitor market trends, competitor activity, and local business opportunities.
• Maintain accurate sales records, account information, and activity reports.
• Meet or exceed established sales and revenue goals.
• Assist with hotel promotions, advertising, social media, email marketing, and other marketing initiatives.
• Represent the hotel at community events, trade shows, networking functions, and industry events.
• Track sales performance and provide regular updates and reports to hotel leadership.
• Support guest and client satisfaction by addressing concerns and ensuring timely follow-up.
• Lead, train, and support Sales & Marketing team members as needed.
• Perform other duties as assigned by management.

Skills

Strong communication

Presentation

Negotiation

Interpersonal skills

Relationship building

Sales experience

Job description

Salary Range: $68,000.00 To $70,000.00 Annually

T.E.A.M. = Together Everyone Achieves More

Our TEAM culture is all about supporting one another, recognizing hard work, and helping our team members achieve MORE in their careers. If you're friendly, dependable, and enjoy creating great experiences for others, we'd love to have you join us!

Grow With Our TEAM!

We want our team members to find their MORE. Whether you're beginning your hospitality career or looking for an opportunity to grow, you'll gain valuable guest-service experience while working alongside a TEAM committed to delivering memorable experiences.

Bring your personality, professionalism, and passion for hospitality—we'll provide the support and opportunities to help you grow.

What's Your MORE?

Position Summary

The Sales & Marketing Manager is responsible for developing and executing sales and marketing strategies to increase hotel revenue, occupancy, group business, and overall market presence. This position builds and maintains strong relationships with corporate clients, meeting planners, travel partners, community organizations, and other key accounts.

The Sales & Marketing Manager works closely with hotel leadership and the Operations, Front Office, Food & Beverage, and Catering teams to ensure sales goals are achieved and guests receive exceptional service.

• Develop and execute sales and marketing strategies to drive hotel revenue and business growth.
• Identify and pursue new business opportunities, accounts, and market segments.
• Build and maintain strong relationships with corporate clients, groups, meeting planners, and community partners.
• Conduct sales calls, client visits, property tours, presentations, and networking activities.
• Respond to sales inquiries, prepare proposals, and negotiate contracts within hotel guidelines.
• Manage group and corporate accounts from initial inquiry through completion.
• Collaborate with Catering and Operations teams to ensure successful meetings, events, and group stays.
• Monitor market trends, competitor activity, and local business opportunities.
• Maintain accurate sales records, account information, and activity reports.
• Meet or exceed established sales and revenue goals.
• Assist with hotel promotions, advertising, social media, email marketing, and other marketing initiatives.
• Represent the hotel at community events, trade shows, networking functions, and industry events.
• Track sales performance and provide regular updates and reports to hotel leadership.
• Support guest and client satisfaction by addressing concerns and ensuring timely follow-up.
• Lead, train, and support Sales & Marketing team members as needed.
• Perform other duties as assigned by management.

Qualifications

• Previous hotel sales, marketing, catering, or hospitality management experience preferred.
• Proven ability to generate business and build long-term client relationships.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong knowledge of local business and community markets preferred.
• Proficiency with Microsoft Office and sales/CRM systems.
• Experience with hotel PMS and sales systems is a plus.
• Creative and strategic approach to sales and marketing.
• Strong leadership and team-building skills.
• Professional appearance and demeanor.
• Ability to work independently and as part of a TEAM.
• Flexible schedule, including evenings, weekends, and holidays when required.
• Reliable, motivated, and results-oriented.

Physical Requirements

The position requires frequent sitting, standing, walking, and moving throughout the hotel and community. The employee may occasionally need to lift or transport sales materials and assist with events, property tours, and promotional activities.

We are proud to offer a comprehensive benefits package and opportunities designed to support our TEAM members both professionally and personally.

• 401(k)
• Health, Dental, Vision, Life & Voluntary Insurance
• Management Development Program
• TEAM & Travel Discounts
• Vacation, Wellness & Holiday Pay
• Referral Bonus Program
• Conveniently located within walking distance of multiple public transportation stations for easy commuting
• Full-Time positions are benefits eligible, including paid time off and access to travel discounts, medical coverage, and other insurance options

Join Our TEAM

If you are driven, creative, relationship-focused, and passionate about growing hotel business and creating memorable guest experiences, we would love to have you join our TEAM!

$68,000-$70,000 annually

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.