Sales Manager

Beem® Light Sauna - West Hartford; West Hartford (CT); On-site; USD 65,000 - 90,000; Full time

Job summary

Beem® Light Sauna - West Hartford is seeking a results-driven Sales Manager to grow our membership base and build partnerships that expand our reach. You will convert prospects into long-term members and open new revenue channels through corporate and community relationships.

Lead and coach the sales team on tours, consultations, and closing, while managing the lead pipeline via our CRM. You will also develop promotions and referral programs to drive sign-ups and renewals.

Qualifications

• Experience in sales, preferably in fitness, wellness, hospitality, or membership-based businesses.
• Strong communication, negotiation, and relationship-building skills.
• Comfortable with CRM tools and data-driven decision making.

Responsibilities

• Membership Sales: Meet or exceed monthly membership sales and retention targets; Lead and coach the sales team on tours, consultations, and closing; Manage the lead pipeline from inquiry to enrollment using the CRM; Develop promotions, trials, and referral programs to drive sign-ups; Partner with Member Experience to reduce cancellations and boost renewals.
• Business Development: Identify and secure corporate wellness, employer, and community partnerships; Build relationships with local businesses, healthcare providers, and influencers; Organize events, workshops, and outreach to generate new leads; Negotiate group membership/packages.
• Reporting & Strategy: Track KPIs: leads, conversion rate, revenue, churn, and partnership ROI; Provide weekly and monthly sales reports to leadership; Contribute to packaging, and marketing strategy and social media campaigns.

Skills

Sales

CRM

Negotiation

Lead generation

Relationship building

Job description

Sales Manager – Membership & Business Development

Department: Sales & Growth| Type: Full-time/Part-time

About the Role

We're looking for a results-driven Sales Manager to grow our membership base and build partnerships that expand our reach. You'll convert prospects into long-term members, and open new revenue channels through corporate and community relationships.

Key Responsibilities

Membership Sales

• Meet or exceed monthly membership sales and retention targets
• Lead and coach the sales team on tours, consultations, and closing
• Manage the lead pipeline from inquiry to enrollment using the CRM
• Develop promotions, trials, and referral programs to drive sign-ups
• Partner with Member Experience to reduce cancellations and boost renewals

Business Development

• Identify and secure corporate wellness, employer, and community partnerships
• Build relationships with local businesses, healthcare providers, and influencers
• Organize events, workshops, and outreach to generate new leads
• Negotiate group membership/packages

Reporting & Strategy

• Track KPIs: leads, conversion rate, revenue, churn, and partnership ROI
• Provide weekly and monthly sales reports to leadership
• Contribute to packaging, and marketing strategy and social media campaigns

Qualifications

• Experience in sales, preferably in fitness, wellness, hospitality, or membership-based businesses
• Strong communication, negotiation, and relationship-building skills
• Comfortable with CRM tools and data-driven decision making
• Mindbody experience a plus
• Passion for health and wellness
• Positive Attitude

What Success Looks Like

• Consistent achievement of membership growth goals
• A strong, active pipeline of partnership opportunities
• High team performance and low member churn