Sales Manager

Arkansas Valley Adventures; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

The Outlaw Group is seeking a sales leader to oversee all sales initiatives across its brands. You will drive new business, manage bookings, partnerships, pricing, and inventory while coordinating with other departments to ensure a seamless guest experience.

You will lead a small team, train cross-department staff for peak periods, and develop strategies to streamline the online booking process and reduce call volume without sacrificing conversions.

Qualifications

• Experience leading a sales team or department.
• Ability to develop and implement sales strategies across multiple brands.
• Track record of increasing revenue and optimizing conversion rates.

Responsibilities

• Define and execute sales strategy for all brands.
• Oversee a small sales team handling inbound/outbound calls and projects.
• Coordinate with operations, marketing, and finance to optimize revenue and guest experience.
• Manage partnerships, pricing, inventory, and OTA contracts.
• Train and monitor other departments to assist with peak-season volume.

Skills

Team leadership

Sales strategy

Partnership development

Pricing strategy

Inventory management

Customer service

Tools

Booking platforms

PCI compliance

Job description

Job Description

This position will oversee all aspects of The Outlaw Group’s sales initiatives including new business, booking platforms, communications, partner relationships, group sales, service recovery, pricing, and inventory management. The position will oversee a small team to operate year-round and train and monitor other departments to assist with inbound calls during the highest volume months. The position will be responsible for sales strategy, including finding ways to streamline the online booking experience and reduce call volume without sacrificing conversions or guest experience.

Sales Strategy

• Determine the sales strategy for all Outlaw brands
• Identify opportunities to build new business through partnerships, group bookings, and more
• Grow revenue for all brands by identifying which products and services to promote or reduce
• Develop and manage a strategy to maintain sales conversions while reducing call volume
• Evaluate the online booking experience to reduce impediments to conversion
• Ensure an optimized schedule where needed to maximize conversions without sacrificing operational efficiencies
• Monitor booking volume and adjust pricing to maximize revenue at high volume times either manually or through automated yield pricing
• Create a discount strategy to boost interest during low-volume times
• Monitor brand competitors and respond to their marketing and pricing changes as needed
• Evaluate booking trends and adjust strategy as needed

Sales

• Oversee a small sales team who can handle inbound and outbound calls, customer service, and sales-related projects
• Evaluate current inbound systems and best practices and determine needed changes or improvements
• Field inbound calls and make reservations when needed
• Staff an additional, seasonal team to field inbound calls during peak times: train the staff of select departments to field inbound calls during high-volume months
• Build a call flow to provide the best experience for guests without sacrificing efficiency
• Manage large group and custom reservations including hourly transportation services
• Create and maintain booking partnerships
• Manage OTA contracts, listings, inventory, and reservations

Technology

• Oversee all aspects of our booking platforms for all brands
• Work to create the best booking experience possible for our guests through comprehensive knowledge and optimization of existing features on our booking platforms
• Evaluate new reservation technology options either through shopping for new booking platforms or through new development in our existing platforms
• Handle merchant services requirements, including PCI compliance
• Manage the phone system(s) to ensure most effective guest experience while maintaining the most efficient staffing levels
• Manage all other communications platforms, including online chat and text messaging
• Manage booking integrations with OTA’s and other platforms
• Staff hire, train, and manage a small sales team
• Set goals and performance metrics for each individual and the team as a whole
• Audit staff performance and provide ongoing training and feedback to provide a high level of guest service on every call
• Build out standardized trainings for all aspects of sales

Service Recovery & Guest Experience

• Field guest concerns and complaints – seek to resolve all guest issues
• Work with operations to diagnose and correct recurring guest issues
• Respond to credit card disputes with a goal of all disputes decided in the company’s favor
• Pull and report company net promoter scores

Cross‑Departmental Collaboration

• Work closely with relevant departments to ensure brand success
• Work closely with operations to ensure availability for reservations and that the sales team is actively pushing the best product
• Work closely with marketing to ensure the messaging and products are consistent
• Work closely with marketing to ensure the online booking experience is the best it can be
• Work closely with finance to ensure accurate accounting of revenue, refunds, partner billing, chargebacks, and all other transactions