Sales Manager

Sunset Ford; Sunset Hills (MO); On-site; USD 65,000 - 110,000; Full time

Benefits offered by this job

100% PAID Employee Medical, Dental & V

Retirement 401k with automatic enroll

PAID Vacation

Competitive Pay

Paid Training & Certifications

Employee Pricing on New & Used Cars

Employee Discounts on Parts & Service

Referral Bonuses

Friendly Team Atmosphere

Job summary

Sunset Ford in St. Louis, MO seeks a high-energy Sales Manager to lead the showroom floor, coach consultants, and close deals with transparency and customer satisfaction.

This hands-on desk role requires a proven track record, top negotiation skills, and the ability to mentor a team through daily performance metrics, CRM follow-ups, and effective product presentation in a fast-paced dealership environment.

Qualifications

• 2-3+ years as Automotive Sales Manager or Senior Desk Manager.
• Strong negotiation, deal math, and lender guidelines.
• Experience coaching sales consultants and achieving targets.

Responsibilities

• Desking & deal structuring with sales consultants to close profitable transactions.
• Floor coaching & TOs to save deals and demonstrate closing techniques.
• Trade appraisals using market tools for margins and inventory mix.
• Talent development: mentor, train, and monitor daily performance metrics.
• Inventory & merchandising: keep lot pristine and front-and-center vehicles.
• Process consistency: ensure compliant deal docs and smooth handoffs to FI.

Skills

Closing negotiations & deal math

Desk leadership

Coaching & training

CRM/DMS proficiency

Integrity & transparency

Tools

CRM systems

DMS

Inventory appraisal tools

Job description

Drive the Floor: Top-Performing Sales Manager at Sunset Ford

Location: St. Louis, MO (Sunset Hills)

Position Type: Full-Time | Sales Leadership

The Role: Heavy-Hitting Desk & Floor Leader

Sunset Ford has been a dominant force in the St. Louis automotive market since 1912. We are seeking a high-energy, top-performing Sales Manager who knows how to work a deal, run a desk, and elevate a sales team to record-breaking months.

This is a hands-on desk position. We need a dynamic leader who loves the fast-paced energy of the showroom floor, knows how to overcome objections, and takes pride in closing deals while maintaining top-tier customer satisfaction and transparency.

The Mission: Closing Deals & Coaching Champions

As a Sales Manager at Sunset Ford, you are the heartbeat of the sales floor. Your daily mission includes:

• Desking & Deal Structuring: Work directly with sales consultants to pencil deals, structure financing options, and close customer transactions efficiently and profitably.
• Floor Coaching & TOs: Actively jump in on "Turn Overs" (TOs) to save deals, build customer confidence, and demonstrate effective closing techniques for your team.
• Trade Appraisals: Utilize market pricing tools and industry expertise to accurately appraise trade-in vehicles, ensuring optimal inventory mix and margins.
• Talent Development: Mentor, train, and hold sales consultants accountable to daily performance metrics, phone scripts, CRM follow-ups, Social Media strategies and product presentation.
• Inventory & Merchandising: Assist in managing inventory flow, ensuring lot presentation is pristine and high-demand Ford trucks and SUVs are front and center.
• Process Consistency: Maintain seamless handoffs to the F&I department and ensure all deal documentation adheres to legal compliance and dealership standards.

What You Bring To The Desk

• Proven Track Record: At least 2-3+ years of successful experience as an Automotive Sales Manager or Senior Desk Manager in a high-volume dealership.
• Closing Mastery: Exceptional negotiation skills with a deep understanding of deal math, trade evaluations, and lender guidelines.
• Coach Mentality: Ability to inspire, train, and develop sales consultants of all experience levels.
• Tech Acuity: Proficiency with dealership CRM systems, Social Media, DMS, and inventory appraisal software.
• Uncompromising Integrity: A commitment to transparent, honest business practices—the Sunset Ford way.

We have ALL the reasons under the SUN to work at Sunset Ford!

We Believe That If We Take Care Of Our Leaders, They Will Take Care Of Our Business. Our Benefit Package Is Designed To Be The Best In The Market

• 100% PAID Employee Medical, Dental, & Vision Insurance for full-time employees!!! ($0 out of your paycheck for your individual premium).
• Retirement 401k: Get your future on track with Immediate and Automatic Enrollment.
• PAID Vacation: Time to enjoy the fruits of your labor and recharge.
• Competitive Pay: An aggressive, performance-based compensation plan designed for top earners in the market.
• Paid Training and Certifications: We invest in your professional standing with training transferable to any Ford store.
• Employee Pricing: Exclusive pricing on New & Used Cars.
• Employee Discounts: Significant savings on Parts & Service.
• Referral Bonuses: Get paid to bring other rockstars to our team.
• Friendly Team Atmosphere: A 5th-generation family business where you are a named leader, not a number.

Disclaimer

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to providing a safe, drug-free work environment. Applicants must be willing to submit to a pre-employment background check and drug test. Interested candidates must possess a valid driver's license and have a satisfactory driving record.