Floor Manager

Sunset Ford; Sunset Hills (MO); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

100% Paid Employee Medical, Dental, &

Vision Insurance for full-time

Retirement 401k: Immediate Enrollment

PAID Vacation

Competitive Pay with bonuses

Paid Training and Certifications

Employee Pricing

Employee Discounts

Referral Bonuses

Friendly Team Atmosphere

Job summary

Sunset Ford in St. Louis, MO (Sunset Hills) seeks a high-energy Floor Manager to lead showroom operations, coach sales teams, and drive a modern, digital sales strategy. You will own the floor, optimize traffic, and close deals with strong leadership and customer focus.

Bring 2+ years of automotive sales leadership, expertise in social branding, and a track record of motivating a team on the floor. This full-time role offers competitive pay and a rich benefits package in a family-owned

Qualifications

• Minimum 2+ years of high-volume automotive sales experience with floor control or leadership.
• Strong understanding of digital and social media marketing within automotive sales.
• Proven ability to motivate and coach a sales team on the showroom floor.
• Excellent interpersonal and de-escalation skills in high-pressure negotiations.
• Proficiency with dealership CRM and inventory/digital sales tools.

Responsibilities

• Optimize every customer interaction on the showroom floor to elevate experience.
• Lead and coach sales consultants in real time on listening, walkarounds, and video outreach.
• Coordinate with Sales Desk and F&I to ensure smooth deal handoffs and profitability.
• Enforce CRM logging and follow-up protocols across the team.
• Drive digital branding and social media presence for the showroom.
• Manage showroom flow and on-the-spot negotiations to close deals.

Skills

Floor leadership

Closing skills

Digital & social marketing

High-energy leadership

Interpersonal skills

CRM proficiency

Integrity

Tools

CRM systems

Inventory management platforms

Digital sales tracking tools

Job description

Lead the Floor: Top-Performing Floor Manager at Sunset Ford

Location: St. Louis, MO (Sunset Hills)

Position Type: Full-Time | Sales Leadership & Floor Operations

The Role: The Driving Force of the Showroom

Sunset Ford has been a cornerstone of the St. Louis community since 1912. We are seeking a high-energy, top-performing Floor Manager who thrives in the heart of the action.

As the Floor Manager, you are the crucial bridge between our sales consultants, the sales desk, and our customers. You will own the showroom floor—managing customer flow, active negotiations, modern digital branding, and on-the-spot coaching. If you are a natural motivator who loves engaging with customers, saving deals on the floor, and driving a modern, high-tech sales strategy, this is your stage.

The Mission: Showroom Excellence, Social Strategy & Sales Leadership

As Our Floor Manager, Your Daily Mission Is To Optimize Every Customer Interaction, Elevate Team Performance, And Expand Our Digital Footprint

• Showroom Control & Flow: Actively manage showroom traffic, digital leads, and lot walk-ins to ensure prompt, professional engagement with every guest.
• Social Media & Personal Branding Leader: Train, coach, and empower sales consultants to build their personal brand on social media (Facebook, Instagram, LinkedIn, TikTok). Teach the team how to capture engaging video walkarounds, share customer delivery stories, cultivate organic leads, and drive personal referral traffic to the dealership.
• On-the-Floor Closing & TOs: Intervene early on "Turn Overs" (TOs) to build rapport, overcome customer objections, reinforce trade-in values, and bring deals across the finish line.
• Sales Consultant Coaching: Mentor sales representatives in real time on active listening, vehicle walkarounds, road testing, and modern video outreach techniques for remote buyers.
• Desk & F&I Alignment: Work in tight sync with the Sales Desk and F&I Managers to ensure seamless deal transitions, accurate paperwork handoffs, and maximized profitability per unit.
• Process & CRM Discipline: Enforce consistent CRM logging, digital lead follow-up protocols, and daily social outreach tasks across the entire sales team.
• Customer Experience: Ensure every guest receives the signature 5-star Sunset Ford treatment from the moment they step onto the showroom floor or contact us online.

What You Bring To The Floor

• Proven Track Record: At least 2+ years of high-volume automotive sales experience with demonstrated success in floor control, closing, or sales team leadership.
• Digital & Social Acuity: Strong understanding of social media marketing, content creation, and personal branding within the automotive industry.
• High-Energy Leadership: Unmatched enthusiasm, presence, and the ability to keep the sales floor motivated and focused throughout the day.
• Exceptional Interpersonal Skills: A master communicator who can de-escalate tension, build trust quickly with customers, and coach team members effectively.
• Systems Acuity: Proficient with dealership CRM systems, inventory management platforms, and digital sales tracking tools.
• Uncompromising Integrity: A commitment to honest, transparent business practices—the Sunset Ford way.

We have ALL the reasons under the SUN to work at Sunset Ford!

We Believe That If We Take Care Of Our Leaders, They Will Take Care Of Our Business. Our Benefit Package Is Designed To Be The Best In The Market

• 100% PAID Employee Medical, Dental, & Vision Insurance for full-time employees!!! ($0 out of your paycheck for your individual premium).
• Retirement 401k: Get your future on track with Immediate and Automatic Enrollment.
• PAID Vacation: Time to enjoy the fruits of your labor and recharge.
• Competitive Pay: An aggressive compensation plan featuring a strong base plus performance bonuses tied to overall sales floor production.
• Paid Training and Certifications: We invest in your professional standing with training transferable to any Ford store.
• Employee Pricing: Exclusive pricing on New & Used Cars.
• Employee Discounts: Significant savings on Parts & Service.
• Referral Bonuses: Get paid to bring other rockstars to our team.
• Friendly Team Atmosphere: A 5th-generation family business where you are a named leader, not a number.

Ready to Own the Floor at Sunset Ford?

If you are a driven sales leader ready to run a high-energy showroom and modernize our sales approach for a legendary family-owned dealership.

Disclaimer

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to providing a safe, drug-free work environment. Applicants must be willing to submit to a pre-employment background check and drug test. Interested candidates must possess a valid driver's license and have a satisfactory driving record.