Sales Manager

Sunset Ford St. Louis; St. Louis (MO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Full health coverage

401k enrollment

Paid vacation

Competitive pay

Training & certifications

Employee pricing

Employee discounts

Referral bonuses

Family-run culture

Job summary

Sunset Ford St. Louis seeks a high-energy Sales Manager to lead the showroom desk and floor, close deals, and maintain top customer satisfaction. You will partner with sales consultants to pencil deals, structure financing, and drive revenue while coaching the team to hit aggressive targets.

In this hands-on role you will mentor staff, manage trade appraisals, and ensure clean handoffs to F&I. A proven leadership mindset and integrity are essential to succeed in our 5th-generation family

Qualifications

• 2–3+ years as Automotive Sales Manager or Senior Desk Manager at a high-volume dealership.
• Strong negotiation skills with deal math, trade evaluations, and lender guidelines.
• Ability to train, motivate, and develop sales consultants.
• Proficient with dealership CRM, social media, DMS, and inventory appraisal tools.
• Commitment to transparency and Sunset Ford standards.

Responsibilities

• Desking & deal structuring with sales consultants to close transactions profitably.
• Floor coaching and handling Turn Overs to save deals and inspire the team.
• Trade appraisals using market pricing tools for optimal margins.
• Mentor and train staff with daily performance metrics and scripts.
• Assist inventory flow and ensure attractive lot presentation.
• Ensure seamless handoffs to F&I and compliant deal documentation.

Skills

Closing Mastery

Coach Mentality

Tech Acuity

Uncompromising Integrity

Proven Track Record

Tools

Dealership CRM

DMS

Inventory Appraisal Software

Job description

Drive the Floor: Top-Performing Sales Manager at Sunset Ford

Location: St. Louis, MO (Sunset Hills)

Position Type: Full-Time | Sales Leadership

The Role: Heavy-Hitting Desk & Floor Leader

Sunset Ford has been a dominant force in the St. Louis automotive market since 1912. We are seeking a high-energy, top-performing Sales Manager who knows how to work a deal, run a desk, and elevate a sales team to record-breaking months.

This is a hands-on desk position. We need a dynamic leader who loves the fast-paced energy of the showroom floor, knows how to overcome objections, and takes pride in closing deals while maintaining top-tier customer satisfaction and transparency.

The Mission: Closing Deals & Coaching Champions

As a Sales Manager at Sunset Ford, you are the heartbeat of the sales floor. Your daily mission includes:

• Desking & Deal Structuring: Work directly with sales consultants to pencil deals, structure financing options, and close customer transactions efficiently and profitably.
• Floor Coaching & TOs: Actively jump in on "Turn Overs" (TOs) to save deals, build customer confidence, and demonstrate effective closing techniques for your team.
• Trade Appraisals: Utilize market pricing tools and industry expertise to accurately appraise trade-in vehicles, ensuring optimal inventory mix and margins.
• Talent Development: Mentor, train, and hold sales consultants accountable to daily performance metrics, phone scripts, CRM follow-ups, Social Media strategies and product presentation.
• Inventory & Merchandising: Assist in managing inventory flow, ensuring lot presentation is pristine and high-demand Ford trucks and SUVs are front and center.
• Process Consistency: Maintain seamless handoffs to the F&I department and ensure all deal documentation adheres to legal compliance and dealership standards.

What You Bring to the Desk

• Proven Track Record: At least 2–3+ years of successful experience as an Automotive Sales Manager or Senior Desk Manager in a high-volume dealership.
• Closing Mastery: Exceptional negotiation skills with a deep understanding of deal math, trade evaluations, and lender guidelines.
• Coach Mentality: Ability to inspire, train, and develop sales consultants of all experience levels.
• Tech Acuity: Proficiency with dealership CRM systems, Social Media, DMS, and inventory appraisal software.
• Uncompromising Integrity: A commitment to transparent, honest business practices—the Sunset Ford way.

We have ALL the reasons under the SUN to work at Sunset Ford!

We believe that if we take care of our leaders, they will take care of our business. Our benefit package is designed to be the best in the market:

• 100% PAID Employee Medical, Dental, & Vision Insurance for full-time employees!!! ($0 out of your paycheck for your individual premium).
• Retirement 401k: Get your future on track with Immediate and Automatic Enrollment .
• PAID Vacation: Time to enjoy the fruits of your labor and recharge.
• Competitive Pay: An aggressive, performance-based compensation plan designed for top earners in the market.
• Paid Training and Certifications: We invest in your professional standing with training transferable to any Ford store .
• Employee Pricing: Exclusive pricing on New & Used Cars.
• Employee Discounts: Significant savings on Parts & Service.
• Referral Bonuses: Get paid to bring other rockstars to our team.
• Friendly Team Atmosphere: A 5th-generation family business where you are a named leader, not a number.

Disclaimer:
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to providing a safe, drug-free work environment. Applicants must be willing to submit to a pre-employment background check and drug test. Interested candidate s must possess a valid driver's license and have a satisfactory drivi ng record.