Sales Manager

Amber Hospitality Group; Saint Augustine (FL); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Paid Time Off

Holiday Pay

Job summary

Amber Hospitality Group is seeking a Sales Manager for The Legacy in St. Augustine, FL. You will own the full sales cycle—from inquiry to contract—and lead a high-performing team to achieve ambitious revenue goals, while delivering a white-glove client experience.

You’ll conduct engaging tours, present premium packages, and relentlessly follow up to maximize conversions. Onsite role with standard business hours and occasional evenings/weekends.

Qualifications

• Relationship-driven sales leadership experience.
• Proven ability to close high-value events and contracts.
• Strong negotiation and presentation skills.
• Experience coaching and leading a sales team.
• Comfort with CRM tracking and reporting.

Responsibilities

• Own the sales process from inquiry to signed contract.
• Lead and develop a high-performing venue sales team.
• Conduct in-person and virtual venue tours to showcase value.
• Qualify prospects based on budget, vision, and date availability.
• Maintain accurate CRM records and sales forecasts.

Skills

Relationship building

Closing deals

Sales leadership

Negotiation

CRM management

Venue tours

Tools

CRM Software

Job description

Position Overview

Now Hiring: Sales Manager – St. Augustine, FL Amber Hospitality Group | The Legacy Build Relationships. Close Sales. Create Unforgettable Experiences. Amber Hospitality Group operates two premier wedding and special event venues: The Legacy in St. Augustine, Florida, and The Yorkmont in Charlotte, North Carolina. With nearly 10 years in business and approximately 2,000 successful weddings, we’re known for creating elevated, luxury experiences for couples and their guests. We’re looking for a Sales Manager to join our St. Augustine team and take ownership of the sales journey—from the first inquiry and venue tour through contract signing and a seamless transition to event execution. This is a highly relationship-driven sales leadership role for someone who enjoys meeting clients, building trust, presenting solutions, negotiating, closing business, and leading a team toward ambitious goals. If you’re a confident closer who understands that exceptional sales start with an exceptional client experience, we’d love to hear from you.

What’s In It for You?

• Location: St. Augustine, FL – Onsite
• Employment Type: Full-Time
• Reports To: Owner / Chief Executive Officer
• Schedule: 8:30 AM–5:30 PM or 9:00 AM–6:00 PM
• Primarily business hours with occasional evening and weekend support
• Travel: Approximately 5–10%, including occasional travel between company locations or for company events
• Compensation: $55,000–$65,000 base salary + commission, depending on experience
• Benefits: PTO and Holiday Pay

What You’ll Do

• Own the Sales Process
• Manage the sales process from initial inquiry through signed contract.
• Respond quickly and professionally to new leads and nurture prospects throughout the decision-making process.
• Conduct engaging in-person and virtual venue tours that showcase the value and experience of The Legacy.
• Qualify prospective clients based on budget, guest count, wedding vision, date availability, and overall venue fit.
• Present packages, pricing, enhancements, and premium-date options with confidence.
• Overcome objections, negotiate effectively, and close sales.
• Build strong relationships with couples and families while creating a personalized, white-glove sales experience.
• Consistently follow up with prospects to maximize conversion and maintain a healthy sales pipeline.
• Meet or exceed monthly and annual sales and revenue goals.

Drive Revenue & Sales Performance

• Monitor lead volume, conversion rates, booking pace, average booking value, and overall sales performance.
• Identify opportunities to increase revenue through upgrades, enhancements, premium dates, and additional services.
• Maintain accurate sales forecasts and communicate pipeline activity and projected bookings to leadership.
• Analyze sales trends and make recommendations to improve conversion and revenue.
• Take ownership of personal and team sales results.

Lead & Develop the Team

• Lead, coach, and motivate a high-performing venue sales team.
• Establish clear expectations around lead response, client communication, and closing activity.
• Assign daily priorities and monitor sales activity and performance.
• Provide ongoing coaching, feedback, and development to help team members improve their sales skills.
• Assist with onboarding and training new team members.
• Foster a culture of accountability, collaboration, urgency, and exceptional customer service.

Manage CRM & Sales Operations

• Keep CRM records, sales pipelines, contracts, and client communications accurate and up to date.
• Ensure every lead is properly tracked and receives timely follow-up.
• Monitor sales KPIs and prepare recurring reports for executive leadership.

Pay Range

USD $55,000.00 - USD $65,000.00 /Yr.