Sales Manager

StyleCraft Homes of VA; Richmond (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

StyleCraft Homes of VA in Richmond, VA is seeking a Sales Manager to lead and develop its field sales team and drive the next chapter of growth. You will oversee the new home sales process, coach consultants, and ensure exceptional customer experiences across communities.

The ideal candidate is a leader and coach first, builds trust, and holds the team accountable for results, while collaborating across departments to win as a team.

Qualifications

• 5+ years of progressive sales experience, preferably in residential homebuilding.
• Experience managing, coaching, or leading a sales team.
• Proven track record of meeting or exceeding sales goals.
• Deep knowledge of the new home sales process.
• Excellent communication, coaching, negotiation, and relationship skills.
• Strong business acumen and data-driven decision making.
• Highly organized with strong follow-through and accountability.
• Comfortable in-field leadership across multiple communities.

Responsibilities

• Directly manage, coach, and develop New Home Sales Consultants.
• Set expectations for performance, activity, follow-up, and customer experience.
• Conduct one-on-one meetings, field coaching, and performance reviews.
• Recruit and develop high-performing sales talent.
• Maintain CRM usage and accurate sales data across communities.

Skills

Sales leadership

Coaching

CRM proficiency

Negotiation

Relationship building

Data-driven decisions

Organizational skills

Field leadership

Microsoft Office

Tools

CRM systems

Microsoft Office

Job description

Join a Builder Where Relationships Matter

For more than 25 years, StyleCraft Homes has been building more than houses-we've been building relationships, communities, and a company our people are proud to be part of.

StyleCraft Homes is a privately owned homebuilder headquartered in Richmond, Virginia, with a strong reputation for craftsmanship, innovation, customer relationships, and community involvement. As we continue to grow, we are looking for a Sales Manager to lead and develop our field sales team and help drive the next chapter of StyleCraft's success.

This is an opportunity for a proven sales leader who enjoys leading people, developing talent, driving accountability, and winning as a team.

The Opportunity

The Sales Manager will report directly to the General Manager and provide direct leadership to StyleCraft's New Home Sales Consultants in the field. This person will oversee the day-to-day execution of our new home sales process, coach and develop our sales team, monitor performance, and ensure we consistently deliver an exceptional customer experience.

The ideal candidate is a leader and coach first - someone who can build trust with a sales team while establishing clear expectations and holding people accountable for results.

Key Responsibilities

Lead & Develop the Sales Team

• Directly manage, coach, and develop StyleCraft's New Home Sales Consultants.
• Establish clear expectations for sales performance, activity, follow-up, and customer experience.
• Conduct regular one-on-ones, field coaching, and performance reviews.
• Recruit and help develop high-performing sales talent.
• Create a culture of accountability, teamwork, urgency, and continuous improvement.

Drive Sales Performance

• Lead the day-to-day execution of StyleCraft's sales plan.
• Monitor sales pace, traffic, leads, appointments, contracts, cancellations, and closings.
• Identify opportunities to improve conversion and sales performance.
• Hold Sales Professionals accountable for achieving established goals.
• Provide sales forecasts, performance updates, and recommendations to the General Manager.

Oversee the New Home Sales Process

• Ensure consistent execution of StyleCraft's sales process from initial lead through contract and closing.
• Coach Sales Professionals on presentations, follow-up, negotiation, objection handling, and closing.
• Ensure accurate and consistent use of CRM and sales systems.
• Help ensure pricing, incentives, inventory, and product information are properly communicated and executed.

Lead From the Field

• Maintain a strong presence in StyleCraft's communities and sales centers.
• Evaluate the customer experience and ensure our communities and model homes are professionally presented.
• Understand competitive activity, pricing, incentives, inventory, and market conditions.
• Ensure Sales Professionals are equipped to effectively sell each community and product.

Collaborate Across The Company

• Partner closely with Construction, Marketing, Purchasing, Design, Finance, Operations, and Customer Care.
• Help ensure a seamless transition from sales through construction and closing.
• Communicate market trends, customer feedback, and sales opportunities to company leadership.
• Participate in sales strategy, forecasting, and business planning.

What We're Looking For

• 5+ years of progressive sales experience, preferably in residential homebuilding or a related industry.
• Previous experience managing, coaching, or leading a sales team.
• Demonstrated success achieving sales goals and improving team performance.
• Strong understanding of the new home sales process.
• Excellent communication, coaching, negotiation, and relationship-building skills.
• Strong business acumen and ability to understand and use sales data to drive decisions.
• Highly organized with strong follow-through and accountability.
• Comfortable working in the field and managing multiple communities and priorities.
• Proficiency with CRM systems and Microsoft Office.

The StyleCraft Difference

At StyleCraft, Our Brand Promises Guide How We Work

Relationship Centered. We believe great homes begin with great relationships.

Craftsmanship Focused. We take pride in building homes the right way.

Forward Thinking. We continually challenge ourselves to find better ways to serve our customers and grow our business.

Community Minded. We believe our responsibility extends beyond the homes we build.

Our commitment to our customers and communities is reflected in everything we do - from building quality homes to our long-standing partnership with St. Jude Children's Research Hospital and our commitment to giving back to the communities we serve.

Why StyleCraft?

• Established Richmond homebuilder with more than 25 years of experience
• Privately owned company with an entrepreneurial culture
• Strong reputation for quality, customer relationships, and community involvement
• Opportunity to directly influence the growth and development of our sales organization
• Collaborative leadership team
• Competitive compensation and performance-based incentives
• Comprehensive benefits package
• Opportunities for professional growth and development