Sales Manager

Mid-Atlantic Builders; Rockville (MD); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Paid time off

Parental leave

Health insurance

Dental insurance

Vision insurance

HSA options

Life and disability insurance

Job summary

Mid-Atlantic Builders, an award-winning luxury homebuilder in the DC metro area, seeks a relationship-focused Sales Manager to lead our onsite sales team and elevate the homebuying journey across communities.

This onsite role requires ~80% field time and ~20% in the office, partnering with the team to strengthen customer experience, traffic, conversions, and contracts to meet community goals.

Qualifications

• Experience in residential/new home sales with trust-based client relationships.
• Hands-on coach in the field with clear expectations and accountability.
• Calm communicator representing both leadership and the sales team.
• Highly organized, detail-focused and able to manage multiple communities.

Responsibilities

• Lead, coach and support onsite Sales Consultants to deliver a warm, polished experience.
• Serve as liaison between VP of Sales and Marketing and the sales team.
• Maintain an 80% field presence visiting communities and coaching in real time.
• Oversee onsite operations, model homes, signage and customer journey flow.
• Ensure timely follow-up on leads reflecting brand standards and urgency.
• Collaborate with marketing to align onsite messaging with campaigns.
• Review traffic and pipelines to improve conversion while preserving quality.
• Lead monthly sales meetings and one‑on‑ones for continuous improvement.
• Support recruiting, onboarding and training of new team members.
• Provide clear reporting on performance trends to VP of Sales and Marketing.

Skills

Field leadership

Customer focus

Coaching in field

Communication

Job description

Mid-Atlantic Builders, an award-winning luxury homebuilder in the DC metro area, is seeking a relationship-focused, results-minded Sales Manager to lead our onsite sales team and ensure an exceptional homebuying experience across our communities. This role reports directly to the VP of Sales and Marketing and serves as the key liaison between leadership and the onsite sales team, turning strategy into a consistently elevated, customer-focused journey.

You will oversee the day-to-day performance, processes, and client experience of the sales team, making sure every interaction reflects Mid-Atlantic Builders’ standards of service and professionalism. You will set the tone for a calm, polished, and consultative sales environment, ensuring every buyer feels guided, not pressured, through each step of the homebuying journey, while still keeping a close eye on traffic, conversion, and contracts to meet community sales goals.

This is an onsite role with approximately 80% of time spent in the field and 20% in the office, partnering with the sales team and visiting communities as a hands-on, supportive coach focused on strengthening both customer experience and sales performance.

Key Responsibilities

• Lead, coach, and support onsite Sales Consultants so they deliver a warm, polished, conversation-driven experience from first visit through contract and beyond.
• Serve as the primary liaison between the VP of Sales and Marketing and the sales team, clearly communicating initiatives and sharing timely feedback and insights from the field.
• Maintain a strong field presence (about 80% of time) by regularly visiting communities, shadowing onsite sales activities, and providing real-time coaching and support that empowers salespeople rather than micromanaging them.
• Oversee daily onsite operations, including sales center and model home appearance, signage, and the overall flow of the customer journey.
• Ensure leads are managed with care and urgency, with timely follow-up and professional communication that reflects Mid-Atlantic Builders’ brand standards.
• Coach the team to deliver a refined, consultative approach focused on listening, understanding buyer needs, and thoughtfully presenting solutions.
• Partner closely with marketing to align onsite messaging and presentations with current campaigns, promotions, and community positioning.
• Review traffic, lead sources, and sales pipelines regularly, identify opportunities to improve conversion while maintaining a premium customer experience.
• Facilitate monthly sales meetings and one-on-ones to reinforce best practices, address challenges, and celebrate wins.
• Collaborate with construction and Homebuyer Journey Specialist to keep buyers well-informed on home availability, timelines, and key milestones.
• Safeguard consistent execution of Mid-Atlantic Builders’ sales processes, documentation, and presentation standards across all communities.
• Support new community and product launches by ensuring the onsite team, tools, and environments are ready to welcome prospects in a polished and informative manner.
• Assist with recruiting, onboarding, and training new sales team members who share our commitment to service, integrity, and results.
• Handle escalated customer concerns with professionalism and empathy, protecting both the relationship and business interests.
• Provide clear, concise reporting to the VP of Sales and Marketing on performance trends, customer feedback, and team development needs.

Qualifications: Does this sound like you?

• You thrive where service and performance meet.
• Experienced in residential sales, preferably new home sales or real estate, with a track record of building strong, trust-based client relationships.
• A hands-on coach who is present in the field, leading through support, clear expectations, and accountability.
• A clear, calm communicator who can confidently represent both leadership and the sales team.
• Highly organized, detail-focused, and comfortable managing multiple communities and priorities at once.
• Naturally able to create a calm, polished, consultative presence with buyers and team members, and passionate about delivering an elevated customer experience in a structured, results-driven environment.
• $90,000 – $110,000 salary + performance bonus
• Competitive paid time off and leave benefits, including vacation, holidays, sick leave, paid parental leave, and paid pregnancy leave.
• Medical, dental, vision and HSA options
• Company-paid life and disability insurance (short-term and long-term)